DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named "Asia's Best Bank" by The Banker, a member of the Financial Times group, and "Best Bank in Asia-Pacific" by Global Finance. The bank has also been named "Safest Bank in Asia" by Global Finance for eight consecutive years from 2009 to 2016.
Develop & implement DBS HK branding campaign focusing on enhancement of Asian Wealth Manager & SME Bank of Choice and enhance the bank's brand awareness
Plan and implement digital media marketing programmes
Manage DBS Hong Kong Facebook page and other digital media channels as required
Familiar with latest Martech including data analytics and artificial intelligence
Enforce Branding CI Guidelines and Social Media Guidelines as appropriate
Organise branding and sponsorship events
Bachelor's Degree in marketing disciplines
10 years' relevant managerial experience, preferably with agency background
Strategic and innovative thinker with strong project management and interpersonal skills
Excellent English and Chinese communications
Experience in agency management, marketing campaign management, social media and marketing research
Sound understanding of digital content marketing, their technologies and applications to deliver results
Ability to build strong relationships with senior business partners
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.