The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of Boston’s historic Wang and Shubert Theatres. Through numerous education and community outreach initiatives, collaborations, and partnerships, the Boch Center strives to inspire and ignite greater appreciation for art, culture, and creativity.
DESCRIPTION: The Manager of Concert Marketing will be responsible for creating marketing plans, including advertising, promotions, social media and media buying, for concerts and events coming to the Boch Center Wang and Shubert Theatres. This individual will report to the Director of Marketing and Communications and work closely with both the VP/General Manager of Theater Services and Madison Square Garden Entertainment (MSGE) contacts for Wang Theatre shows. The Manager of Concert Marketing is an entrepreneurial, detail oriented, self-starter, team player, and strong communicator.
The ideal candidate has media buying experience and existing relationships with local media outlets (print, radio, television, digital, outdoor) and promotional partners of all kinds. The ideal candidate also has relevant experience in entertainment marketing and a working knowledge of the Greater Boston market.
Show-Marketing + Promotions
Plans, implements and manages effective and efficient show-marketing campaigns.
Tracks spends and allocates funds for individual show budgets, proactively monitors and adjusts plans as needed if shows are underperforming, and delivers timely reports.
Develops and maintains positive working relationships with show promoters, co-promoters and presenters to insure successful results.
Identifies and develops key promotional partners, and seeks opportunities for show-related promotional events, awareness-building initiatives, and other promotional activites.
Responsible for delivering marketing materials to media partners.
Works closely with the entire marketing and PR team in house and externally in cross-promoting relevant events.
Is an excellent verbal and written communicator and negotiator who is committed to coordinating and sharing information between multiple partners.
Assists in the development and fulfillment of sponsorship programs.
Ensures institutional marketing objectives are met by external promoters and partners.
Works on special projects, initiatives, and other institutional programs at the direction of the Director of Marketing and Communications.
5+ years of relevant entertainment marketing/advertising experience and a proven track record of success.
A passion for and interest in the arts, music, and/or popular entertainment.
An entrepreneurial and creative thinker and doer with strong verbal and written communications skills and exceptional attention to detail.
Strong network of media and promotional partners.
Working knowledge of digital media strategies and tools.
A proven ability to meet multiple deadlines and balance numerous projects while maintaining a perspective on long-term goals.
Thick skin with an ability to thrive in a fast-paced, entrepreneurial environment.
The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of the historic Wang and Shubert Theatres. As New England’s largest cultural venue, the Boch Center is home to theater, classical and popular music, dance, comedy, opera, Broadway musicals, family entertainment, and more. Located in Boston’s historic Theater District, the Boch Center also offers a ...diverse mix of educational and community outreach initiatives, including the City Spotlights Leadership Program and ArtWeek; collaborates with artists and local nonprofit arts organizations; preserves historic venues; and acts as a champion for Greater Boston’s arts and cultural community. Learn more at bochcenter.org.