We’re creating the geospatial platform of the future and developers building with Mapbox do incredible work. We have over 800,000 registered users that create applications used by over a quarter billion people daily. You will help change the way people interact with the world around them, influencing everything from how people track their workouts, to how food is delivered in your city, to how governments monitor deforestation, to how non-profits visualize millions of electoral votes.
We’re looking for our first Demand Generation expert to work with our Growth Marketing team and to own our marketing automation insights and activities and improve our lead generation efforts. This role is responsible for developing and executing integrated marketing campaigns designed to fill our lead funnel and nurture those leads for conversion to pipeline opportunities. The programs should be well targeted and constructed with an awareness of the participants and personas in the buying cycle.
Experience with marketing tools and Salesforce is essential, as is a collaborative work style. You’ll work very closely with the sales team and collaborate with our metrics, sales operations, and business teams to ensure that we are identifying high value leads, and with our web and design teams to make sure that our website is optimized for attracting the best users to our site. You’ll play a crucial role in helping our sales team scale.
Serve as our B2B demand generation expert; communicating regularly with multiple teams across the organization to secure alignment.
Identify and implement marketing automation tooling needs in order to better manage our top-of-funnel activities.
Create inbound and outbound demand generation strategies to generate leads and ultimately opportunities for our sales team.
Develop and optimize a schedule of integrated marketing automation and lead nurturing campaigns across all channels.
Manage campaign creation and development including, strategy, timing, early indicators, and overall performance benchmarks.
Manage top of funnel activities through collaboration with the Manager of our team of Sales Development Representatives and maintain data accuracy for accounts, leads and contacts and any marketing campaign-related data and activities in Salesforce.
Straddle digital marketing, SEO, and SEM operations including campaigns, landing pages, and reporting.
Generate and communicate clear, compelling and actionable insights and results for multiple teams.
Qualities we’re looking for:
Proven track record of successful inbound and outbound demand generation campaigns in a B2B company.
Experience using marketing tools, Salesforce, and Google Analytics in a B2B environment.
Mature writer and editor with ability to pick up and mimic our tone and to A/B test and optimize writing style for outbounds.
Mapbox is a mapping platform for developers. Our building blocks make it easy to integrate location into any mobile or online application. We're changing the way people move around cities and understand our planet.