Reporting to the Managing Director, the Director of Marketing and PR plans, supervises, administers, and evaluates programs that meet or exceed attendance and ticket revenue goals for orchestra events while maximizing the visibility of the orchestra, consistent with Philharmonic policies and long-range objectives. As such, the Director of Marketing and PR will assist in the development of strategic plans, author yearly marketing and communications plans and manage all marketing and communications activities, including but not limited to: public relations (media relations, press, program books,and newsletters); advertising (print, electronic and media); e-commerce/viral marketing/web marketing, season subscription and renewal campaigns (direct mail, telemarketing); all ticket sales (including box office management); audience research; new subscriber activities; and merchandising for the Philharmonic. Provide when necessary copy and accurate data for brochures, print campaigns, press kits, etc.
The Director of Marketing and PR will partner with her/his peers--the General Manager and the directors of Development, Education and Community Engagement, Finance and Operations--while also being responsible for all departmental planning, organizing, operating and staffing. S/he is responsible for developing, implementing, and managing the departmental aspects of the annual budget in conjunction with the Director of Finance and Managing Director.
JOB DUTIES AND RESPONSIBILITIES:
Plan and implement all aspects of season subscription and renewal campaigns, including print, electronic, broadcast, ecommerce, social media, direct marketing and telemarketing along with consulting firm, TRG. Utilize information from the Music Director and General Manager in the creation of all packages and sales campaigns.
Plan and implement a year-round single ticket sales campaign, including the design and placement of print and electronic advertising, special promotions, and corporate sales along with consulting firm, TRG. Oversee the work of outside contractors; provide weekly progress reports.
Oversee the group sales program and other targeted ticket sales programs; monitor and report on results.
Develop pricing strategies and policies with TRG that fulfill revenue/attendance goals. Research and recommend any special ticketing policies (i.e., exchanges) and subscription series makeup.
Oversee ticketing operations. Ensure friendly, courteous service and customer satisfaction in ticket transactions; engage customer research if needed to establish sales/return policies. Direct the development of internal information systems to ensure accurate and efficient ticketing systems; provide weekly ticket sales reports.
Plan and implement all media placement and production. Develop and maintain strategic media partnerships.
Public Relations Management
Develop program for communicating The Phil’s plans and activities to the media, including effective use of the Music Director. Work closely with the Managing Director in establishing positive contacts with local media outlets, and in conveying an image consistent with the Board’s policies and objectives for The Phil. Maintain media contacts, act as spokesman for The Phil as needed, and provide public information by request.
Oversee the development and production of all materials used to support The Phil’s public relations events and marketing campaigns, including subscription brochures, print ads, poster, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all Phil communication.
Oversee the planning and development of special public relations events and new subscriber activities; coordinate with volunteers to carry out any proposed projects and ensure that the products are in keeping with The Phil’s branding and image.
Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information as requested.
Fiscal and Strategic Management
Prepare and submit an annual operational budget to the Managing Director and Director of Finance for review and approval.
Manage effectively within the budget and report accurately on progress made and challenges encountered.
Ensure the continued financial viability of the Philharmonic’s programs through sound fiscal management.
Review monthly reports provided by the Director of Finance for accuracy. Report discrepancies to the Director of Finance and/or Managing Director.
Work closely with the Director of Finance to account for, invoice and collect relevant receivables.
Work with the Managing Director and Director of Finance to ensure complete cash flow and financial forecasting reports for departmental areas.
Identify organizational and market trends that may cause significant problems or present new opportunities for The Phil; recommend a course of action or changes in the current operating plan that this information into account.
Work closely with the Managing Director and any other designated staff in long-range planning for The Phil; prepare budget projections as needed.
Recommend policies and strategies to the Managing Director and Board with the goal of reaching new audiences for the orchestra; ensure that all new programs demonstrate the highest standards of professionalism and ethical conduct.
Develop and maintain relationships with local business and arts leaders to enhance Philharmonic’s community partnership efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.
Attend civic and cultural events in the community; represent the Philharmonic by speaking at public events as requested.
Keep abreast of recent research and developments on marketing and public relations matters; maintain a collection of current resource materials.
Partner with the Managing Director to represent the Philharmonic with external constituency groups, including community, governmental, and private organizations.
Attend concerts of The Philharmonic to fulfill assigned concert duties.
Provide effective and inspiring leadership, as well as stewardship, of the Philharmonic by being actively involved in all programs and services. Implement and lead a continuous quality improvement process throughout the program and service areas, focusing on systems/process improvement. Promote regular and ongoing opportunities for all staff to give feedback on program operations.
Lead a high performing team to the next level by further developing and implementing recruitment, training, and retention strategies.
Ensure that all program activities operate consistently and ethically within the mission and values of the Philharmonic.
Maintain current, valid driver’s license and liability insurance at all times on any personal vehicle used to conduct Philharmonic business.
Participate in professional development of staff as directed.
Must be responsible, and able to handle confidential material, organize effectively, and work independently.
Assure that a positive image of the Philharmonic is portrayed at all times.
Perform other relevant responsibilities as required.
Develop and operationalize "Email Blasts," including creating emails in Mail Chimp and pulling lists from SRO (marketing queries)
Maintain and update website across the organization
Act as Project Manager for all graphics projects - including obtaining information from Development and Operations Departments to adhere to deadlines
Assist with Graphic Design as needed (knowledge of Adobe Creative Suite preferred)
Additional Salary Information: Salary commensurate with experience and job performance. Benefits include health and dental insurance, 403(b) plan, and paid vacation, holidays, and sick leave.
Now entering its 74th season, the Fort Wayne Philharmonic’s mission is to inspire and foster a lifelong love of symphonic music through performance and education. Music director Andrew Constantine leads the Fort Wayne Philharmonic. All programming is made possible by the support of community individuals, businesses, corporations and foundations. The Philharmonic is a member of the League of Americ...an Orchestras and a funded member of Arts United of Greater Fort Wayne, the Indiana Arts Commission and National Endowment for the Arts.
Recent institutional advancement efforts have led the institution toward a whole new level of service. The FWP employs approximately 58 full and part-time musicians and produces a nine-month concert season comprised of Masterworks, Pops, Chamber Music, Chamber Orchestra, and Family Concert series. FWP musicians serve the community and region through an amazing variety and number of concerts each year, including 375 education and community engagement performances throughout Northeast Indiana. Recent new efforts include a free July Patriotic Pops concert at Parkview Filed - Fort Wayne’s newest iconic patriotic tradition - and plans are underway to deploy the virtuoso musicians of the Fort Wayne Philharmonic in a variety of non-traditional venues, in order to further the demographic breadth and scope of the organization’s reach and offerings.
Philharmonic performances reach more than 200,000 people every season at the majestic Embassy Theater, the Auer Concert Hall, at various venues throughout the community, and in schools, nursing homes, community centers, and churches. The FWP is truly an orchestra of the future, with bold plans to reach deeply into the fabric of the community with exciting, entertaining and meaningful offerings.
The Philharmonic reaches more than 29,000 young people and families through its ensembles extensive education and community engagement programs, including Ensembles in the Schools programs, PHIL Kids, and Young People’s Concerts – to inspire and motivate young citizens of the future. Regional touring, donor cultivation, and board activities round out a busy performance schedule for the orchestra.
The Fort Wayne Philharmonic is governed by a 26-member Board of Directors and has an annual operating budget of $4.7 million.
Located in northeastern Indiana, Fort Wayne is the county seat of Allen County and is 18 miles west of the Ohio border and 50 miles south of the Michigan border. Fort Wayne had an estimated population of 258,522 in 2014, and a combined great Fort Wayne metropolitan population of approximately 420,000.
Rated one of America’s most affordable cities, Fort Wayne is centrally located, and in close driving proximity to Indianapolis, Chicago, Cleveland, Cincinnati, Columbus and Louisville. Affordable housing, low utility costs, good schools, and a burgeoning nightlife make Fort Wayne a highly attractive option for professionals.
In 2014, NerdWallet ranked Fort Wayne in the Top 10 Best Cities for Quality of Life, and Forbes named it as one of 19 "Opportunity Cities." Fort Wayne has earned the All-America City Award from the National Civic League three times and is ranked #1 as the most affordable small city in America for homeowners. In 2015, Livability.com featured Fort Wayne in "Best Affordable Places to Live". Fort Wayne has also been named in Top 10 categories such as Best Places to Raise Kids, Safest Cities, Best Minor League Sports Towns, Best Minor League Ballparks, and Best Cities for Economic Stability.
Fort Wayne's nickname is The City of Churches and is also noted for its 85 beautiful parks. An incubator for innovative companies, Fort Wayne boasts the locally based Sweetwater Sound, Vera Bradley, General Motors Trucks, and BF Goodrich Tires. Indiana University-Purdue University at Fort Wayne, the University of St. Francis, IVY Tech, and Indiana Institute of Technology are just a few of the noted higher educational institutions in the area.
Fort Wayne’s rich range artistic and cultural landscape also includes the Embassy Theatre, Fort Wayne Ballet, Fort Wayne Museum of Art, Fort Wayne Civic Theater, The History Center, the Foellinger-Freimann Botanical Conservatory, the Fort Wayne Children’s Zoo, Science Central, and many more.