The Chief Marketing Officer leads branding, integrated marketing, communications, public relations, and digital platform strategy efforts for the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, and all its constituent programs including, but not limited to a full-time MBA, four MBA programs for working professionals, an undergraduate business program, a Masters of Accounting program, Executive Education, a PhD program, and a collection of centers and institutes all advancing Kenan-Flagler’s objectives of Shaping Leaders and Driving Results. The CMO’s mission is to elevate Kenan-Flagler’s regional, national, and international brand to a wide audience, including current and prospective students, corporate partners, recruiters, alumni, donors, the media and other external audiences. The CMO has significant recruiting responsibilities such as multichannel advertising and content creation to generate leads for program admissions. Internally, the CMO serves as a thought leader on marketing and communications and coaches/advises students and student groups in several marketing and communications areas. The position also supports Advancement campaign and annual giving communications designed to grow alumni engagement and donor activity. The CMO serves as chief communications counsel and marketing strategist to the Dean and his senior team. The position oversees and ensures the effective efforts of a central marketing team of 7 professional staff, several dotted line reports as well as multiple external vendors. This position reports to the Dean of the Business School.
Education and Experience:
Candidate should have 8 years of experience in branding, communications and marketing. Experience with services or other intangible products will be a plus. Candidate should have experience in people management, budget management and project management preferably in a complex, matrix organization. Managing a budget in fiscally conservative, limited resource situation is preferable. Candidate should have held positions of leadership that required collaboration and multi-product or multi-discipline coordination. Candidate should demonstrate a familiarity with, or at least openness to, new technologies and new marketing tools, including market research. Candidate should have experience setting and executing strategy. Candidate should have a customer service orientation with some experience managing external vendors and marketing to multiple audiences. Candidates will be asked to present a marketing plan they have worked on to demonstrate capability in this area. Important skills for this position include communication, organizational, analytical, and influence.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
About The University of North Carolina at Chapel Hill
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher educa...tion for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.