INTRODUCTION The New School is a progressive university housing five extraordinary schools—including Parsons School of Design and Mannes School of Music—as well as a renowned continuing education program. It is a place where scholars, writers, artists, designers, and musicians of all ages and at all life stages can collaborate and find the support they need to courageously challenge convention. Our academic centers in New York City and Paris offer over 10,000 students more than 135 degree and non-degree programs designed to prepare them to make a more just, more beautiful, and better world. Marketing & Communication (M&C) is a collaborative, multidisciplinary team designed that supports The New School’s strategic goals. Our main mission is to create differentiating messages in all media that build awareness and engagement with the university’s diverse offerings among prospective and current students, the New School community, and the world. Our fully integrated capabilities include: Brand Positioning and Strategy, Creative Art and Copy, Editorial Content, Design, Online and Mobile Strategy and Development, Photography and Video Content and Production, Print Production, Social Media, Media Relations, Public Programs and Project Management.
OVERVIEW Marketing & Communication is seeking a talented, highly-motivated project manager and analyst through June 30, 2019, to support the implementation of a multi-year, multi-channel marketing plan to raise awareness, drive consideration, and support recruitment for the university and its diverse and unique academic offerings. Responsibilities fall into three broad categories:
Research, analysis, and reporting to support the development, implementation, measurement, and optimization of the marketing strategy and tactics.
Creative projects and deliverables across multiple media and channels that advance the university and M&C mission, vision, and strategic goals.
Administrative and operational support, including projects, analysis, and reporting to enhance the efficiency and effectiveness of the department's processes and tools. The position reports to the Sr. Director of Project Management and Operations.
At the direction of the CMO and/or Sr. Director of Marketing Operations, conduct research projects to support the planning and implementation of marketing strategy and tactics. Scope may include industry, competitor, and/or audience conditions and trends and effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and focus groups, as well as secondary research leveraging available research and data from authoritative sources.
Gather data about consumers, competitors, and/or market conditions
Analyze and convert complex data and findings into insights and recommendations using understandable tables, graphs, and written reports.
Prepare reports and present results to CMO and marketing department leadership
Work with department leadership and analytics lead to develop, analyze and report on KPIs and activity metrics across all channels and tactics. Develop insights and recommendations.
Develop and coordinate monthly creation and distribution of M&C activity and performance reporting.
Remain on the forefront of higher education marketing trends and practices.
Serve as primary M&C liaison for assigned internal partner relationships. Meet regularly to understand goals and strategy. Consult on, plan, and prioritize marketing needs.
Lead and manage creative and digital projects that comprise integrated, multi-channel campaigns.
Ensure that projects are aligned with university and M&C mission, vision, and strategic goals.
Manage projects in accordance with established processes, roles, and tools.
Provide regular communications and status reports to all stakeholders.
Accountable for delivery on time, on budget and on brief. Maintain inventory of business systems and vendor relationships.
Working with Sr. Director of Marketing Operations and department leadership, plan and manage projects to enhance the effectiveness of department processes and systems.
Qualifications Bachelor's degree in business, marketing, or related discipline required.
2-4 years project management experience. Experience managing web, print, advertising, and/or digital media projects preferred.
2-4 years experience as a marketing/business analyst including planning and implementing research projects, and developing data-driven insights and conclusions, and presenting findings and recommendations. Professional experience preferred, but relevant internships will be considered.
Background in nonprofit, communications, marketing, or academia preferred, however candidates from other industries with applicable skills will be considered.
Strategic thinker with a passion for and attention to detail
Excellent analytical skills. Proven ability to analyze and interpret large amounts of data.
Strong project management skills.
Excellent organizational and time management skills; able to manage and prioritize multiple concurrent projects
Clear, concise, and articulate written and verbal communications, including excellent presentation skills
Advanced computer skills and adept at learning new online systems. Proficient in Google Application Suite, MS Office Suite, and Mac platform, in particular advanced work sheet and presentation applications. Experience in Google Analytics or other marketing analytics platforms a plus.
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.