The Assistant Director, Annual Giving Digital Marketing is a vital member of Cornell's Annual Giving team. The Assistant Director works with the Annual Giving programs as well as the Division's Brand and Communications and Digital Innovation teams to strategize, coordinate, and implement comprehensive e-mail campaigns and digital giving campaigns that contribute to reaching the Division's annual fund goals and overall participation goals.
Together with the Marketing and Participation team, the Assistant Director develops messaging, content and segmentation strategies, identifies opportunities for testing, and uses results to increase effectiveness and reach giving goals. In addition, the Assistant Director plays a critical role in identifying opportunities and executing initiatives to grow online giving, including but not limited to the online giving presence on the Cornell web site.
The Assistant Director works cross-functionally with other teams within Alumni Affairs and Development as well as colleges and units to implement a comprehensive Division-wide digital giving strategy to aggressively grow donor acquisition and retention and increase overall participation.
This position supervises the Program Manager, Digital Marketing and Participation, who is responsible for email project management and execution, email data coordination and management, and iModules expertise.
Bachelor's degree and three years of experience, or equivalent. Experience in a digital marketing or fundraising position preferred. At least one year of supervisory experience strongly preferred. Strong analytical and marketing skills; demonstrated ability to conceive innovative marketing strategies and materials. Demonstrated ability to write persuasive pieces with clear calls-to-action. Proven ability to interpret complex data to inform strategy and decision-making. Must have outstanding communication, organizational and interpersonal skills with individuals at all levels of the organization. Must have strong oral and written communication skills with both internal and external audiences. Must be very detail oriented, highly motivated, show initiative, results driven, and able to manage multiple and changing priorities. Demonstrated ability to work proactively, with excellent organizational and time management skills. Must have the ability to effectively represent the University and to work effectively in a team-based environment with a diverse mix of volunteers, alumni, and colleagues. Must be able to work, at an advanced level, with desktop applications, databases, desktop publishing applications, reporting applications, networked informational systems and the Internet. Must show demonstrated ability to learn new systems quickly and effectively. Must show ability to work in a complex, fast-moving and dynamic environment, with demonstrated ability to grow, be flexible and deal with a level of uncertainty.
Experience in email and/or digital marketing and the principles and practices of fundraising are preferred. Prior experience working with email systems preferred. Fluency in Adobe PhotoShop, Dreamweaver, Adobe InDesign, I-modules and/or HTML a plus.
University Job Title:
Annual Fund Officer II
Pay Rate Type:
Number of Openings:
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