No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) The Digital Marketing Specialist will provide support to the rest of the digital team for critical operations for our digital and social experiences - with focus on DSNP (Dual Special Needs Plans). The role will construct, optimize and adhere to standard operating procedures to enhance our digital & social presence and meet business goals, driving digital best practices & on time, on budget, on quality execution. The Digital Marketing Specialist will partner with the rest of the digital team and various cross functional areas as needed (corporate marketing & communications, technology, member experience, benefit operations, health plans just to name a few). We need someone who "thinks" and "does", a self - starter, intellectually curious individual to join a fast paced, ambitious, marketing team with great, not fully tapped digital opportunities. The ideal candidate strives to understand needs, excels in influencing without authority and creative problem solving. Consistently wonders "what can I do to help?" This support role is first of its kind for our team - as such, ability to be flexible and succeed within an initially more fluid environment are key to success. The ideal candidate will not only reach, but exceed team goals, and embody in every day interactions the digital team's high quality, timeliness, impactful communication (clear, confident and connected) and innovation standards. Primary Responsibilities:Digital Platform & Content Management Support. This role will support the setup of DSNP acquisition and member content across our owned digital platforms. This includes working cross functionally with business analysts, technology leaders and health plan operations to create the best DSNP digital experiences for new or expanded audiences Provide execution and operational support for DSNP - related activity on UHCCommunityPlan.com Review & understand member requirements for MyUHC, Health4Me & other member tools Translate requirements into specific scope for digital + social, giving special attention to non-standard items Document exact and defined implementation details and launch timing Create copy decks and presentation materials Manage business and compliance approvalsSocial Media Support. Assist Social Media Manager in building a sound strategy and associated operating model for our DSNP plans Scale social activity to include DSNP events and other relevant DSNP content Coordinate with corporate and health plan MMs to create and manage editorial calendar Ensure proper vetting of all content through required compliance channels Assist with DSNP social media execution and reporting as neededDigital Acquisition Support Manage DSR (Data Select Requests) for email campaigns to ensure alignment with offline DSNP campaign activity Assist with DSNP digital lead generation execution and reporting as needed
Required Qualifications:Bachelor's degree 5+ years' experience with acquisition and social media campaigns & digital platforms Project or product management experience Agency or vendor management experience Solid analytics knowledge: tagging, custom reporting, interpretation (Adobe Analytics) Proven experience nurturing mutually beneficial relationships with internal and external partners Well - developed planning & execution capabilities Strong critical thinking skills with a focus on driving disciplined, fact-based decisions and executing with discipline and urgency Strong oral and written communication skillsPreferred Qualifications:Health care industry experience Familiar with paid search operations Familiar with main social media platforms and operations (Facebook primarily) Demand / lead generation Experience with Adobe Experience Manager (or other Content Management Systems)Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Project Management, Product Management, Agency, Adobe Experience Manager, Minnetonka, MN, Minnesota, Telecommute, Telecommuter, Telecommuting, Remote, Work from home
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.