Oversee all marketing and promotions for the purpose of event awareness, increased attendance and revenue production. Create and implement marketing plans and promotions that effectively meet campaign goals and objectives. Increase attendance and revenue at ticketed events. Implement group night strategies that grow ticket sales and outreach. Schedule marketing cause and theme nights that enhance fan experiences and increase ticket sales. Collaboratively work with departments of game production, fan engagement/experience, development, sponsorship, graphic design, broadcast and communications. Implement robust campus marketing plan directed at students, staff, faculty and campus communities. Serve as liaison to campus committees representing Intercollegiate Athletics. Assist in the development, execution and maintenance of the marketing budget. Intern scheduling, oversight and project accountability. Event planning, execution and accountability. Spirit team and band liaison. KNOWLEDGE, SKILLS AND ABILITIES: Must work well with cross business units. Provide team leadership and motivation. Be creative and understand industry trends. Strong computer skills in adobe creative suites, Microsoft word and excel.
REQUIRED QUALIFICATIONS: Bachelor’s degree in business, marketing, communications or related field, with sports industry marketing experience. Two years of related work experience.
PREFERRED QUALIFICATIONS: 3 years of experience in intercollegiate or professional sports marketing climate with progressive growth pattern. Graphic design capabilities, sales experience and direct marketing promotions experience that allows candidate to showcase measurable successful campaigns that he/she has implemented. Good use and knowledge of social media outlets. Must demonstrate strong organizational skills, have a professional demeanor, be able to operate in a fast paced work environment.
Additional Salary Information: Open (negotiable depending on qualifications)
NCAA Division I institution. The University of Texas at Arlington is a growing Carnegie Research-1 “highest research activity” powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement. An educational leader in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity.
...With a projected global enrollment of close to 57,000, the University provides students world-class faculty members and more than 180 bachelor’s, master’s, and doctoral degrees in a broad range of disciplines. Guided by its Strategic Plan 2020 Bold Solutions | Global Impact, UTA is dedicated to producing the lifelong learners and critical thinkers our region and nation demand. Our students graduate ready for success: UTA was recently cited by U.S. News & World Report as having the second-lowest average student debt among U.S. universities surveyed. About 65 percent of the University’s 210,000 alumni live in North Texas and contribute to our annual economic impact of $12.8 billion in the region.
With a growing number of campus residents, UTA has become a first-choice university for students seeking a vibrant college experience. In addition to receiving a first-rate education, our students participate in a robust slate of co-curricular activities that prepare them to become the next generation of leaders.