This is responsible work assisting in the area of event coordination, promotion, advertising and publicity, county/facility marketing and the RP Funding Center's website. Work involves selling large blocks of tickets to various groups and organizations for designated shows at the RP Funding Center.
•Coordinates with the Central Florida Visitors & Convention Bureau in the distribution of information on area attractions, hotels/motels, campgrounds, restaurants, etc.
•Assists the Marketing Manager in every aspect of the facility's advertising, public relations and social media promotion efforts including writing press releases, media advisories, radio spots, radio PSA's as needed and assisting in the production of advertising, marketing brochures, sales kits or other promotional materials.
•Supports the development and distribution of marketing and sales materials including brochures, mailers, fliers, calendars, faxes, emails, etc., as needed and assisting with creating event fliers, quarterly calendars and help design layouts of all marketing materials including brochures, event ads, postcards, coupons, etc.
•Generates concepts for graphic elements, formats new and existing digital media elements.
•Works with Box Office, Marketing Manager and/or client to ensure all facets of group sales campaign are coordinated and implemented including making sales calls, making presentations, developing and maintaining the group database/mailing lists, holding seats, marketing to groups, coordinating bus and travel routes, etc.
•Formulates comprehensive written group sales event marketing plan complete with deadlines, sales goals, contacts and follow-up, distribution of information, promotions, etc. with plans being presented in a timely fashion in order to execute, evaluate and adjust as needed.
•Assists with placement of electronic and print advertising for venue and for clients including collecting all necessary documentation needed for event settlements and maintaining advertising spreadsheets/expenses for accountability.
•Coordinates promotions and special events with event promoters/lessees, facility managers/personnel and marketing/production vendors as needed.
•Provides facility tours, meets with potential groups and solicits local organizations to promote events at the facility.
•Assists in telemarketing campaigns, newsletter editorials, mailings, fax and phone lists.
•Programs the marquee, and data entry of various reports.
•Maintains all facility kiosks with timely show/event information.
•Responsible for the daily maintenance and creation of the RP Funding Center's website.
•Will attend meetings, conventions and conferences as assigned by Marketing Manager.
•Will assist with switchboard relief.
•Performs related work as assigned by Marketing Manager.
Bachelor's degree from an accredited college or university in mass communications, marketing, public relations, advertising or related field.
Prefer experience with facility entertainment, convention or tourism industry.
Direct experience in promotions and public relations beneficial.
Sound knowledge of marketing principles, practices and methods.
Considerable knowledge of modern office equipment and personal computers and the ability to use computer programs including Microsoft word, spreadsheet, database systems, Adobe Creative Suite including Photoshop Illustrator and Dreamweaver and the Ticketmaster (booking) System.
Familiarity with social media e-sales tools (Facebook, Twitter, Instagram).
Basic knowledge of switchboard systems, cell phones, and radio communication.
Ability to write and prepare advertising copy/art for print and electronic media ads, write press releases and advisories.
Ability to work flexible, non-traditional business hours, late nights, weekends and possible holidays.
Sound knowledge of creation, development, implementation and evaluation of advertising, marketing, public relations and promotional programs.
Ability to proof read and edit all written and visual materials for clarity, accuracy and content.
Firm understanding of area demographics, advertising layout and media buying.
Excellent ability to communicate clearly and concisely, both orally and in writing, with all levels of employees, clients, patrons and customers.
Ability to establish and maintain effective working relationships with employees, other departments, lessees, patrons, consultants, vendors, sponsors, promoters, community leaders, and the public as necessitated by the work.
The RP Funding Center is Central Florida’s premier entertainment, sports and convention complex with over 100,000 square feet of flexible space. The RP Funding Center is the only multipurpose facility in the state of Florida with four distinct venues under one roof. These venues include the 10,000 seat George Jenkins Arena, the 2,300 seat Youkey Theatre, 28,000 square feet Exhibit Hall, and the 34...,000 square feet Conference Center. The RP Funding Center offers full catering and banquet services as well as audio-visual services, security and over 2,500 parking spaces.