This is a great time to be part of the CVHP team as we continue to grow and build upon our brand. We are looking for a Director of Marketing (DOM) that will serve as a key member of our leadership team. Reporting directly to the Chief Marketing & Communications Officer, the DOM is a vital asset to the strategic positioning of our health system as a regional provider and resource of healthcare. The successful candidate will have 5-7 years of experience of marketing in a consumer related field. DOM will be responsible for providing strategic expertise related to the development and execution of marketing strategies to further enhance service line growth initiatives for the entire health system. This role will develop internal, external and ambulatory marketing strategies that will engage and influence consumers while strengthening the system brand. This position will lead cross-functional teams to develop workable plans that will drive desired results through close collaboration. The successful candidate will utilize both traditional and innovative marketing techniques and platforms, including digital strategies. The DOM will also be responsible for establishing processes to track quantitative and qualitative results of campaigns and other marketing activities.
a. Minimum Education Requirement :
MA/MS preferred; BA/BS in Marketing, Communications or Business
b. Minimum Experience Requirement :
Candidate must be a creative, strategic thinker with five to seven years of marketing and communications experience. A team player that thrives in a fun, fast-paced environment. Must also be proactive and comfortable working in a complex, cross-functional and collaborative setting; has a can-do attitude; takes ownership and understands the importance of attention to detail. Comfort in presenting marketing plans and developing work flows to put plans into action. Must also thrive in a highly engaged culture that takes its mission seriously in making a difference to everyone we serve.
As the largest, non-profit health care provider for East San Gabriel Valley residents, Citrus Valley Health Partners serves the community through the work of our hospitals: Inter-Community Hospital, Queen of the Valley Hospital, Foothill Presbyterian Hospital, as well as an affiliated medical group (Citrus Valley Physician Partners), Glendora Surgery Center, Citrus Diagnostic Institute, Citrus Va...lley Hospice and Home Health. CVHP's brand of technologically-advanced, comprehensive health care service is possible only through the combined efforts of our talented employees, physicians, volunteers and donors who make up the CVHP family.