The person in this position is responsible for ASHA’s direct-mail list sales, e-blast services (Corporate Partners and NSSLHA Advantage) and the advancement of ASHA’s direct-mail list program. This individual works in a team environment with Association colleagues to ensure efficient and effective strategies to achieve sales and marketing goals using various technology platforms including Excel, netFORUM, and Salesforce.com. The individual should have strong technical abilities; strong relationship management skills, and the ability and willingness to foster collaboration, value other perspectives, and gain support/buy-in through excellent oral and written communication skills. Attention to detail is critical, along with the ability to establish metrics and measure program effectiveness. The ideal candidate must be a self-starter who is proficient at working within a matrixed environment.
Coordinating all aspects of the sale of direct-mail lists and other ASHA products using Information Systems list-cutting systems and related technology, Salesforce.com, Excel, and internal CRM (netFORUM).
Having the ability and desire to make cold calls and employ targeted and comprehensive marketing efforts to increase sales.
Providing a high level of customer care and building long-lasting relationships with both internal and external clients.
Thinking strategically and generating ideas so that the Marketing and Sales Cluster can maximize a new mailing list sales structure.
Establishing tracking and measurement reports through Salesforce.com and providing regular updates to management.
Inform marketing efforts for e-mail and direct-mail campaigns to increase overall sales.
Evaluating and making program recommendations for new revenue opportunities.
Knowledge Typically Acquired Through
Successful completion of a business, information systems or related bachelor’s degree
2–4 years of related experience in a B2B marketing and sales position
2–4 years of Salesforce.com admin experience (preferred)
A demonstrated ability to effectively communicate technical issues and resolve problems with list-cutting tools
Experience working in groups and leading teams
Scope and Depth of Technical Skills/Knowledge
Must be able to demonstrate an advanced degree of proficiency in MS Office products (Word, Excel, PowerPoint, SharePoint) net Forum, and Salesforce.com
Must be able to create data visualizations and familiar with data standards
Must have experience documenting and analyzing processes, procedures, and/or policies
Scope and Depth of Non-Technical Skills/Knowledge
Must have an affinity for sales and understand what an organization needs in order to be successful in a B2B environment
Must possess engaging interpersonal communication skills
Must be able to manage multiple priorities
Must be able to think strategically with strong logistic and execution skills; must have a demonstrated ability to make logical assumptions
Must be willing to participate in cross-functional teams that address how to increase revenue generation
Must be able to work in a team-based, collaborative environment
Must have a high level of professional maturity and be able to work autonomously
Must be able and willing to travel
Must be willing to take on additional ad-hoc administrative/managerial duties as needed
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 145,000 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.