The Director of Sales and Marketing is responsible for the strategic implementation of The Cleveland Orchestra’s stated audience development and ticket revenue goals, both short and long range, and targeted toward existing and new markets at Severance Hall and Blossom Music Center. In collaboration with the Senior Director of Marketing, the Director of Sales and Marketing develops marketing strategy for ticket sales revenue, audience attendance, the enhancement of TCO as an international brand, and oversees the tactical implementation of these strategies.
The Director of Sales and Marketing oversees and participates in the development of single ticket and subscription marketing campaigns, analytics and pricing strategies for all series, and provides support and oversight of the marketing campaign for the Miami Residency. This position directly oversees direct marketing, advertising (to include online advertising), telemarketing, and budget preparation.
Curious, creative thinker and problem solver who is passionate about the arts. Sense of humor and positive can-do attitude.
Results driven, strategic thinker with strong business acumen and proven track record in growing sales revenues.
Excellent leadership, management, and problem-solving/analytical skills.
Flexible and adaptable – able to frequently re-prioritize, evolve techniques and solutions as needed in a fast-paced and dynamic environment.
Demonstrated grace under pressure.
Collaborative, articulate communicator with strong interpersonal, written, and oral communication skills who can build relationships across the organization and with external partners.
Excellent analytical and organizational skills with a strong attention to detail.
Ability to work effectively in a fast-paced environment.
Bachelor’s Degree in marketing or related field, with 5-7 years’ experience in performing arts marketing or related field with track record of progressively greater responsibility.
Knowledge of Microsoft Office Suite (Excel) is required. Familiarity with CRM systems (Tessitura preferred).
Strong background knowledge of and familiarity with classical repertoire required.
Must be able to travel between locations (Severance Hall and Blossom Music Center), to local or regional meetings, and nationally.
Ability to work a flexible schedule that includes evenings, weekends, and some holidays.
About The Cleveland Orchestra
The Cleveland Orchestra is one of the most acclaimed performing ensembles in the world. In concerts at home, in residencies from Miami to Vienna, and on tour around the world, The Cleveland Orchestra sets standards of artistic excellence, concert programming, and community engagement.