Description This position will remain open until filled. For full consideration, please ensure your application materials are received by 5:00pm on March 30, 2018.
Proven experience in website management and website content development. Demonstrated experience using a content management system (CMS) to update websites. Experience and success in using social media platforms and tools to engage with key audiences. Experience analyzing and implementing Google Analytics strategies for measurement purposes.
PURPOSE OF POSITION: Oversee digital college marketing and communication work through website content management and the development and implementation of online marketing initiatives using tools that include social media, advertising, banner ads, email, landing pages, and related web content. Develop and monitor elements such as layout, messaging, images, expectations of visitors, standardization across mediums, and appropriate formatting for given mediums. Analyze, recommend and implement Google Analytics for tracking and measurement purposes. Participate in the creation of the college's integrated communications strategy, focusing on branding, marketing objectives as well as key messaging for both the website and related social media outlets, such as Facebook, Instagram, YouTube, Linkedin, Twitter, SnapChat etc.
ESSENTIAL JOB FUNCTIONS: Lead the college's marketing and communications team in website development, content management and digital marketing initiatives. Manage college website content for ongoing implementation and integration with offline and online marketing initiatives such as social media sites, online advertising, banner ads, email, landing pages and related web content. Oversee and create an integrated communications strategy focused on key marketing messages and objectives promoting website content and social media channels.
Guide, direct, oversee, and assist web administrators. Provide work assignments and project direction to staff and vendors. Coordinate workflow to ensure projects run smoothly. Lead the website management, including design, navigation, functionality and integration with other college marketing initiatives.
Create content and implement best practices for CCC's web-based and new media outlets such as websites, third-party social media pages, and other marketing and public relations materials to drive student enrollment and retention.
Oversee the ongoing maintenance, security updates and improvements to the college's website; implement and maintain Search Engine Optimization (SEO) of all website pages to raise visibility and perception of the college and inspire connection and community with prospective students and other constituents.
Serve as the primary internal client contact for the CCC website. Work with college staff and consultants to provide communication updates, recommendations and training. Assist in developing policies, workflows, and guidelines for web content development, implementation and maintenance; provide related education and training as needed. Stay current on website best practices and training in the use of new tools and technologies to enhance the website functionality for the purpose of recruitment and retention of college students.
Manage website development and content for the purpose of generating site traffic for www.clackamas.edu, Facebook, and other social media related sites. Update www.clackamas.edu and related social media sites regularly with stories, profiles, pictures, video, etc. Engage in proactive link building. Research, propose, and implement multi-media enhancements to the site and the use of measurement tools.
Ensure the college's online content is accurate, timely, informative, search-engine optimized and compliant with applicable standards and accessibility. Manage pages including the News and Events page.
Build and sustain CCC social media brand; set goals, summarize results, and implement tracking solutions for both short-term and long-term social media strategies. Analyze trends, refine related CCC strategies, and track efficacy of campaigns through Google Analytics and other online measurement tools.
Cultivate online dialogue with students through the college's social media outlets to gain insights through user-generated content and respond to feedback.
Serve as a first point of contact for web liaisons and provide technical assistance to the shepherds both individually and in group training sessions.
Route requests and/or inquiries to specific departments, such as enrollment services, outreach, or Associated Student Government (ASG) to appropriate source.
Monitor industry and competitive landscape. Communicate essential industry news and trends as well as opportunities and outcomes to College Relations & Marketing team and Institutional Advancement.
Lead college-wide digital marketing initiatives that support the college's strategic initiatives and gather feedback from internal working groups, instructional and campus service groups to advance the college enrollment goals.
Work on special projects as directed.
Participate in departmental and college wide meetings as necessary.
Develop and maintain cooperative working relationship with colleagues, College staff, supervisors, other organizations, and the public.
Follow all safety rules and procedures for work areas.
AUXILIARY JOB FUNCTIONS: Provide assistance to other department personnel as workload and staffing levels dictate. Maintain proficiency by attending training and meetings, reading materials, and meeting with others in areas of responsibility. Maintain work areas in a clean and orderly manner. Qualifications The education and/or work experience sections of your online application form must demonstrate that you meet all of the following Minimum Qualifications. The information on the cover letter/resume will not substitute for the completed application.
MINIMUM/MANDATORY EDUCATION AND EXPERIENCE REQUIREMENTS: Proven experience in website management and website content development using a content management system (CMS). Experience analyzing and implementing Google Analytics strategies for measurement purposes. Experience and success in using social media platforms and tools to engage with key audiences. Any equivalent combination of education and experience which provides the applicant with the knowledge, skills, and abilities required to perform the duties as described. Proven experience in website management and content development is a minimum mandatory requirement. A typical way to obtain the knowledge, skills and abilities would be: a Bachelor's degree in communications, journalism, marketing, or related field AND a minimum of 2 years' experience in social media and marketing, public relations, journalism, communications, or related field. Experience working in higher education preferred.
KNOWLEDGE: Knowledge of community colleges and general business operations, processes, and procedures. Knowledge of project management. Knowledge of college policies and procedures. Knowledge of word processing, spreadsheet, presentation, internet, and e-mail applications. Knowledge of video/audio Internet streaming, web development (Sitefinity CMS, CSS, Flash, etc.), graphic design and HTML. Knowledge of web content management systems and social media including blogging, forums, and micro-blogging. Knowledge of Internet culture with a strong understanding of the digital marketing environment, including web, mobile, media, and advertising. Knowledge of marketing and advertising in online environment and online marketing and communications strategy. Working knowledge of Public Affairs and marketing content creation and strategy implementations.
SKILL: Demonstrated experience using a content management system to update websites. Skill in the use of personal computers; office software programs for word processing, spreadsheet, database, presentation, and web page design, including MS applications such as Word, Access, PowerPoint, and Excel; phone system; and standard use of office equipment. Skill in student information systems, internet, e-mail applications, and social media venues including Facebook, YouTube, LinkedIn, Twitter, etc. Skill in analyzing technical information and working with computer systems and applications; excellent interpersonal skills; customer service skills; written and verbal communication; marketing and presentation skills; Problem solving skills.
ABILITIES: Ability to establish and maintain an effective working relationship with students, staff, other agencies, and the general public; manage time effectively; read and interpret schedule, policies, regulations, and laws as they relate to this job; communicate effectively, both orally and in writing using proper grammar in the English language, including the ability to provide service and support to varying individuals and groups; maintain a high degree of discretion when dealing with sensitive/confidential information. Physical ability to perform the essential job functions.
SPECIAL REQUIREMENTS/LICENSES: Valid Driver's License accepted in the State of Oregon.
Other Job Elements The physical demands listed below represent those that must be met by an incumbent to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.
PHYSICAL DEMANDS OF POSITION: While performing the duties of this position, the employee is frequently required to sit, stand, bend, kneel, stoop, communicate, reach and manipulate objects. The position requires mobility. Duties involve moving materials weighing up to 5 pounds on a regular basis such as files, books, office equipment, etc., and may occasionally require moving materials weighing up to 25 pounds. Manual dexterity and coordination are required more than 50% of the work period while operating equipment such as computer keyboard, mouse, telephones, calculator, and standard office equipment.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORKING CONDITIONS: Typical office working conditions. The noise level in the work area is typical of most office environments with telephones, personal interruptions, and background noises. Occasionally visits various campus locations.
SUPERVISORY RESPONSIBILITIES: Supervision of others is not a typical function assigned to this position. Oversees the work of others in a lead capacity.
SUPERVISION RECEIVED: Works under the general supervision of the Associate Vice President of College Relations and Marketing.
Clackamas Community College is a diverse community that provides equal opportunity in employment, activities, and its programs. It is the policy of the Clackamas Community College and its Board that there will be no discrimination or harassment in any educations programs, activities or employment on the grounds of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, marital status, disability, veteran status, age, genetic information or any other status protected under applicable federal, state or local laws.
The College also prohibits retaliation against an individual for engaging in activity protected under this policy, and interfering with rights or privileges granted under anti-discrimination laws.
Persons having questions about equal opportunity and nondiscrimination should contact the dean of Human Resources for Clackamas Community College in Barlow Hall at the Oregon City campus, 503-594-3300. Please note the following areas of responsibility, should you need relevant resources or information: Section 504 Coordinator, Disability Coordinator, Oregon City campus, 503-594-3181; Title II Coordinator, Associate Dean, Oregon City campus, 503-594-3392; Title IX Coordinator, Dean, Human Resources, Oregon City campus, 503-594-3300.
Clackamas Community College is a values-driven organization serving over 35,000 students (over 8000 FTE). Recognized for its committed, supportive faculty and staff, CCC offers classes and services at three active campuses – the Oregon City campus, the Harmony Community Campus in North Clackamas, and the Wilsonville campus. Our district also includes extension sites located in the towns of Canby and Molalla, where CCC offers English as a Second Language, GED in Spanish, computer science and a variety of community education classes.