Careers at BenQ It's an exciting time to work at BenQ! We are looking for Talent who has the same passion, drive and innovative spirit in our products that span the corporate, education, and consumer electronics industries. BenQ America is a growing company that is part of the BenQ Group. With over 1,000 BenQ employees worldwide, we are all working together with uncompromised integrity to deliver the promise of Bringing Enjoyment n' Quality to the lives of our employees and loyal customers.
Reporting to the LCD Line of Business Manager, the Product Marketing Specialist will be responsible for strategically crafting communication plan, engaging with target audience at workshops and events, communicating with existing influencers and recruiting influential ambassadors. There is a strong focus on target audience engagement, strengthening existing target audience relationships, and building long term target audience relationships.
To support your success, you will enjoy an outstanding onboarding program along with ongoing support from product management team, content developing team, and international marketing team who will provide high-level support to directly help in your efforts to close strategic communication planning.
Define and implement the marketing communication strategy and campaigns
Strategic planning and implementation of communication campaign
Effectively communicate and demonstrate BenQ LCD products and key benefits through digital and tradition content outlets
Support product team with event and workshop projects, delivery product benefit thru those events and workshops
Manage and build relationship with qualified influencers
PR agency management
Maintain corporate websites & phasing in new products in line with roadmaps
Daily coordination of the corporate social networks and website
Collaborating with sales team for materials, messaging, and collateral for customers
Key Skills & Qualification
Experience planning and executing multiple, complex marketing programs including budget management
Demonstrated ability as a product or technology advocate
Streamline communication and organizational skills across different function teams
Experience working in a fast-paced technology environment
Bachelor’s degree (B.A. or B.S.) in technical or marketing field or equivalent practical experience
3 years of experience in product marketing or ecommerce
Experience building digital assets and marketing content
Employer will assist with relocation costs.
Additional Salary Information: Commensurate with experience
Internal Number: 1065
About BenQ America
About BenQ America Corp.
BenQ is a leading provider of competitive LCD Gaming Monitors and Award-Winning Home Theater projectors. The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, RevolutionEyes™ monitors, interactive large-format displays, mobile audio products, cloud consumer products, and lifestyle lighting for any application and market
More information is available at www.BenQ.us.