Associate Director of UEE/IPGE Marketing and Communications
California State University, Fullerton
March 10, 2018
Associate Director of UEE/IPGE Marketing and Communications
Classification: Administrator I-Range A
Sub-Division: University Extended Education
Salary Range: Salary commensurate with experience and qualifications
Appointment Type: At Will
Time Base: Full-Time
Work Schedule: Monday-Friday, 8:00 AM to 5:00 PM; occasional early morning, evening and/or weekend hours.
Job Summary: It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About CSUF: Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California's revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. In being part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, CSUF Garden Grove Center, Fullerton Arboretum, cultural events and performances in the Clayes Peforming Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.
About the Position: The University Extended Education (UEE)/International Programs and Global Engagement (IPGE) department provides Cal State Fullerton students the opportunity to gain valuable professional experience while supporting key UEE/IPGE initiatives. We are seeking an exceptional individual to join our team as an Associate Director of UEE/IPGE Marketing and Communication. The ideal candidate in this role should a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
The Associate Director of UEE/IPGE Marketing and Communications provides strategy and oversees the project/task management processes for the Communications Office in University Extended Education/International Programs & Global Engagement (UEE/IPGE.). The Associate Director is responsible for developing and directing a strategy, both short-term and long-range, that ensures the Communications Office supports the University's and unit's goals. This includes creating and maintaining processes for planning and executing Communications work, as well as providing oversight of the Communication's Office's Project Management, Content and Design areas. The Associate Director must demonstrate expertise in creating/executing integrated digital marketing campaigns, and have experience in key communications/marketing areas, including analytics, client and account management, content strategy, digital advertising, email marketing, marketing automation, SEO, social media outreach, user experience design and research methodologies and website accessibility. As the Communications Office leader, the Associate Director advises, supports and assists the Dean and UEE/IPGE administration by providing communications-related strategy and insight. Represents UEE/IPGE in communications-related campus committees and working groups. Other duties as assigned.
Essential Qualifications: Bachelors degree from an accredited college or university in communications, marketing, new media, graphic/web design, computer science or other communications-related field. Minimum of five years experience working in communications/marketing field. Knowledge of customer relationship management (CRM) principles and software, including journey building, experience mapping and personalization across multiple channels (web, email, advertising, social media and mobile). Understanding of project/task management principles and ability to document/implement processes. Experience managing workload within project management software, such as Trello, Wrike, Bitrix24 or Basecamp. Knowledge of user experience and user interface design and research principles, including conducting user research and developing and implementing user personas, as well as utilizing data/feedback for validation and iterative improvements to campaigns/collateral. Demonstrated ability to use marketing technology to gather necessary data and use information to validate and iterate communications campaigns and collaterals. Technology includes Google Analytics, as well as complementary tools such as WooRank, CrazyEgg or Satismeter. Knowledge of key digital advertising strategies, including targeting and optimization relating to search-engine marketing, social media marketing, retargeting, lead generation and custom-audience building. Experience Developing and implementing brand strategy. Experience managing multi-channel marketing campaigns, from conception to creation to review/revise. Ability to manage large workload within strict time constraints. Skilled in collaborating and working within an ethnically and culturally diverse organization, as well as campus and external constituencies. Ability to lead and champion change, and work effectively with ambiguity.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Special Working Conditions: California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
California State University, Fullerton is a comprehensive, regional university serving a diverse student population of over 40,000, including international students representing 86 nations. Located on a 241-acre campus in Orange County, it is a technologically robust and culturally vibrant area. Many of our employees enjoy the close proximity to the beaches and mountains for surfing, hiking and mountain biking. The University offers 57 undergraduate and 52 graduate degree programs, including a doctorate in education and a doctorate in nursing practice, in a rich diverse environment. Diverse Issues in Higher Education (August 2017) ranks the campus as 5th in the nation in terms of bachelors degrees awarded to underrepresented students based on data from the U.S. Department of Education. Hispanic Outlook in Higher Education (August 2017) ranks CSU Fullerton number one in California and second in the nation among top colleges and universities awarding degrees to Hispanics. The University is proud to be designated as a Hispanic Serving Institution.
California State University, Fullerton is a major regional university in a vital, flourishing area that includes Orange County, metropolitan Los Angeles and the expanding Inland Empire. The beautiful, 236-acre campus is set in Fullerton in north Orange County, about 25 miles from downtown Los Angeles and about 21 miles from nearby beaches. Cal State Fullerton has more than 37,000 students and approximately 1,800 full and part-time faculty members. The University offers 107 degree programs in eight colleges. Accredited by the Western Association of Schools and Colleges, CSUF is fourth in the nation for the number of bachelor's degrees awarded to minority students and first in California for the number of bachelor's degrees awarded to Hispanics.The University is one of the 23 campuses in the California State University System. Since the campus opened, CSUF has awarded degrees to more than 215,000 graduates. Many are leaders in business, government, education, and the arts.