Job Purpose: Design, implement and manage a communications strategy and programs for a college, school, or department. Serve as a unit representative within the Institute and with external entities regarding communications issues. Responsible for setting employee and/or group goals, deciding on organizational structure to meet the goals, assessing employee and/or group performance and providing feedback, and making pay recommendations.
Design, implement and manage all communications-related activities for unit to include development of strategic communications plan; liaison with internal and external media and other departments/units at GT.
Create, maintain website and other electronic media to inform and promote and enhance the visibility of the unit.
Oversee updates of public relations written materials, announcements, and other related communications documents.
Provide marketing, promotional and recruitment assistance to unit management in articulating desired message for targeted audience.
Supervise unit communications activities such as research, project planning and, metrics, marketing analytics, branding, and related areas.
Attend workshops, event related to the college, school, or department.
Administer unit communications budget.
Perform other related duties as assigned.
The Director of IT Marketing & Communications develops, implements, manages and leads comprehensive, integrated communications and marketing plans, programs and projects that support Institute information technology initiatives that result in increased adoption, awareness, and customer engagement across the campus. The Director is responsible to the CIO for all marketing and communications strategy and programs of the Office of Information Technology. The director serves as OIT’s representative with internal and external stakeholders and partners regarding communication and marketing issues. Responsible for setting employee and/or group goals, deciding on organizational structure to meet the goals, assessing employee and/or group performance and providing feedback, and making budget and pay recommendations.
Duties relative to the responsibility include but are not limited to:
Prepares, coordinates and executes communications and marketing strategies and content development that drives understanding, awareness and engagement with IT programs, initiatives, and services.
Develops content that showcases innovative instruction, research, and enterprise applications of technology at the Institute.
Coordinates content across digital, print and other communications channels and platforms that increase awareness of services and improve ease of access to technology solutions.
Organizes events and outreach opportunities and vehicles promoting technology services.
In coordination and collaboration with Institute Communications, prepares contributed content for external placement that showcases the Institute’s involvement in and contribution to the evolving digital education and research landscape.
Ensures all materials convey Institute and organizational messaging and image and adherence to Georgia Tech brand and identity policies and standards.
Demonstrated experience with analytics tools as a data-driven means to assess communication and marketing effectiveness and outcomes.
A perspective that combines effective communication with an understanding of how to measure and achieve actionable outcomes.
Experience producing visual and written work products to explore, clarify and report on processes and workflows.
Experience leading marketing & communication projects and coordinating with multiple stakeholders, internal and external constituents.
Strong written, verbal and visual communication skills.
Knowledge of content management systems, social media solutions, and other web technologies
Education: Bachelor's degree in Communications, Public Relations or related field or equivalent combination of education and experience
Work Experience: Six to seven years job related experience
Skills: This job requires skills in writing, editing and copywriting, as well as project and functional management. Working knowledge of production processes related to printed and electronic media is required as is use of office and specialized computer applications.
Preferred Education: Degrees preferred: Master’s degree in Marketing, English, Journalism, Public Relations, Communications or related discipline; or the equivalent relevant job experience.
Preferred years of experience required for this job: Six to seven years job related experience Preferred Certifications or licenses preferred: Accreditation in Public Relations (APR) or equivalent credential recognized by the Universal Accreditation Board.
Internal Number: 0176509
About Georgia Institute of Technology
The Georgia Institute of Technology is one of the nation's premier research universities. Ranked seventh among U.S. News & World Report's top public universities, Georgia Tech's more than 20,000 students are enrolled in its Colleges of Architecture, Computing, Engineering, Liberal Arts, Management and Sciences. Tech is among the nation's top producers of women and African-American engineers. The Institute offers research opportunities to both undergraduate and graduate students and is home to more than 100 interdisciplinary units plus the Georgia Tech Research Institute.