The role will include formulating strategy, positioning, identifying themes and opportunities, content development, and measurement with the goal of improving and enhancing the company's ability to win and retain assets across the region. This role will manage a team of three currently, with a view to grow.
Main responsibilities:
Oversee the development and execution of integrated insight driven thematic and product lead marketing programs, leveraged on a Pan European basis aligned to primarily institutional and intermediary audiences
Lead and manage team (currently three direct reports). Formulate current and any future state structure for the team and agree roles and responsibilities
Build position and reputation of the team with the global business, working closely with all teams across distribution and the wider business
Measure the success of Pan European initiatives and plans and adjusts strategies accordingly
Serve as content subject matter expert with strong emphasis towards institutional and fund selector audiences.
Requirements:
Experience within a senior leadership role in marketing at an asset manager
Good experience of product marketing, product positioning and messaging
Very good knowledge of the investment landscape across EMEA
Very good knowledge of institutional investor landscape
Strong background in developing thematic campaigns and thought leadership for large investors across Europe
Broad, deep product knowledge across investments
Team management experience
Ability to think strategically
Team-oriented and ability to motivate/influence teams to drive quality in delivery
An idea-generator with the ability to execute
Ability to interact and work collaboratively with senior investment professionals and executives
Ability to lead project team with diverse skills and priorities
