The Associate Director, University Enrollment Marketing provides support in the design, development, and execution of integrated marketing strategies that ensure the university achieves its domestic, international, non-traditional and current student enrollment goals by elevating awareness, affinity and prestige to position Towson University as a national leader in education, while respecting the educational quality and the core values of the university. The Associate Director of Enrollment Marketing reports to the Assistant Vice President of Enrollment Marketing within the Division of University Marketing and Communications. 

 

 

This position ensures that Towson University enrollment marketing provides strategic marketing efforts that result in the enrollment of a diverse and academically talented student body in a timely and efficient manner. The Associate Director works closely with campus administrators to strengthen and protect TU’s distinctive voice, image and reputation. She/he partners across the university and with external vendors to align marketing efforts within the framework of the university’s identity, mission and brand to ensure clarity, authenticity, consistency and effectiveness. Additionally, this position develops strategic marketing efforts that leverage and produce dynamic content and major institutional channels that highlight stories and initiatives that build awareness and help position TU as a national leader while engaging with internal and external audiences to foster pride and a lifelong connection to Towson University.  

 

The Associate Director will support new and existing multi-faceted strategies and campaigns that enhance marketing to incoming and current students, including but not limited to: (1) increasing the undergraduate, graduate, international, and current student prospect, admitted and matriculated enrollment funnel; (2) developing effective, targeted and personal marketing plans; and 3) providing strategic and creative direction for public facing outlets while developing initiatives with campus departments and enrollment partners to ensure that marketing strategies perform at an optimal level. Serves as the point person with vendors and cross-campus clients for all digital marketing efforts, including paid online media, search engine marketing, interactive marketing, and internal/external partnerships.

Higher education experience. Demonstrated management experience including the ability to provide strong leadership and teamwork skills, work independently and collaboratively, and perform in a fast-paced, strategy driven environment, while delivering project completion on-time and on-budget is highly preferred.
Experience working with Salesforce or other CRM products. Experience working with Social Studio or social media monitoring software. Experience working with OU Campus or web publishing software. Experience using Microsoft Office and other commonly used software.

 

A criminal background investigation is required for the hired candidate and the results may impact employment.