The American Library Association is seeking a Director of Communications and Marketing to provide vision, leadership and implementation of strategic communications, media relations, marketing and brand management, public awareness and social media. We seek a candidate who will plan, execute, and monitor the Association’s communications and marketing plans and the Libraries Transform campaign in alignment with the strategic goals of the Association. The Director will create and execute strategies that promote our organization’s programs and services while providing leadership and guidance on communications issues to ALA senior staff and member leaders. The selected candidate will lead a staff of five and develop, monitor and control budgets totaling $600,000.
Reporting to the ALA Executive Director, the Director of Communications and Marketing is a member of the Senior Management Team and is responsible for:
Developing and implementing strategic communication plans in the areas of public awareness, media relations and social media to enhance the visibility, perception and reputation of ALA, its members and libraries.
Managing strategic marketing and branding activities and providing guidance and oversight to Association staff on key messages, social media, web and other communications, including consistent application of brand standards. In consultation with other ALA marketers, the Director will facilitate the coordination of email marketing and promote the use of effective email marketing practices.
Positioning ALA with members and other stakeholders through powerful, clear and consistent communications and marketing to support strategic goals, including member recruitment and retention, fundraising efforts, other revenue generation, and advocacy for the profession.
Developing, implementing and leading public awareness campaigns; cultivating relationships and seeking strategic alliances with Library Champions, state chapters, corporations and media entities to further the message and develop unique and engaging tools and programs.
Leading the Communications and Marketing Office by developing and supporting an integrated communication and marketing team; preparing financial plans and seeking new financial opportunities, partnerships and contractual services; implementing new initiatives based on the strategic plans of the association; fostering/facilitating collaboration on marketing and communications among the units of ALA; and participating in leveraging the new marketing potential of the relaunched online community, ALA Connect.
This is an opportunity to work in a mission-driven environment that empowers staff to creatively carry out responsibilities. ALA’s office is conveniently located in downtown Chicago (River North area) with convenient public transportation options nearby.
This position requires approximately 20% travel, both regionally and nationally.
Starting Salary: Negotiable from $110,000, based on experience. ALA offers a comprehensive and valuable benefits package that includes generous paid vacation and retirement annuity.
Closing Date: Consideration of candidates will begin on May 4, 2018 and continue until the position is filled.
In addition to sending in your resume, candidates should include a cover letter outlining the strategic value that they will bring to ALA, drawing upon past successes and experience as well as salary expectations.
Apply online including your cover letter, resume and salary expectations,
(Additional documents are uploaded on the same screen as the resume)
Send your cover letter, resume and salary expectations to:
The American Library Association is an equal opportunity employer: Minority/Female/Disability/Veteran
Required Education and Experience
Bachelor’s degree in marketing, communications, journalism, public relations or related field or equivalent experience is required; Master’s degree preferred. Background in library and information science, nonprofit, and/or associations is a plus.
Minimum of 15 years’ relevant experience in communications and marketing with demonstrated success; minimum 5 years’ supervisory experience.
Proven success in building and cultivating key relationships and meeting strategic goals.
Comprehensive knowledge of the principles, practices and procedures of media, public, and community relations; excellent oral, written and presentation skills.
Demonstrated abilities in developing strategic communication plans.
Proven ability to be creative in identifying and executing media opportunities as well as managing successful social media campaigns.
Demonstrated success in marketing (including data-driven email marketing effectiveness) and brand management.
Strong project management, collaborative, analytical, and organizational skills.
Strong presence and credibility and demonstrated abilities in crisis communication.
Proficiency in office productivity software, content management systems, association management systems, email marketing services, and social media platforms.
Ability to establish and maintain effective, collaborative working relationships with other staff and member leaders.
Ability to successfully supervise, motivate and mentor direct reports
Ability to articulate a vision and inspire others to support and advance the vision and strategic goals.
Ability to translate strategy into strong and compelling messages for a range of audiences.
Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities.
About American Library Association - Chicago, IL
The American Library Association (ALA) is the oldest and largest library association in the world.Founded in 1876, our mission is to share our vision of the importance of libraries, literacy and free access to information.ALA offers professional services and publications to members and nonmembers, including online news stories from American Libraries and analysis of crucial issues from our Washington Office. Our main office is located in the heart of Chicago's Gold Coast, right off of Michigan Ave, with satellite offices in Washington, DC, Connecticut, and Pennsylvania.