MichBio (Michigan Biosciences Industry Association) is the non-profit trade association for the biosciences industry in Michigan. The organization is seeking a highly motivated and skilled marketing/communications professional who can work creatively in a small team environment.
As marketing and communications director you will be responsible for planning, initiating and managing the marketing, communications, events and public relations activities for MichBio. You will focus on promoting and expanding MichBio’s reach and impact via 1) information and advocacy content (e.g. marketing materials, e-newsletter and alerts, magazine, digital communications, news and op-eds, website, and social media) and 2) programmatic events (e.g. annual conferences and general meetings, networking, and ad hoc events). You will plan the overall communications strategy, develop branding and messaging, and promote MichBio and its programs across various media outlets including print, press releases, radio, television, direct mail, advertising, and the entire online realm of websites, social media (e.g. Facebook, LinkedIn, Twitter), and related portals. You will report directly to the President/CEO, and work closely and collaboratively with the other staff to achieve MichBio's targeted strategic goals.
Develop and execute an integrated communications plan
Coordinate marketing, advertising, and media programs
Initiate, develop, coordinate, and distribute communications materials, including digital and online resources, print materials, and press releases
Lead and manage the development and production of collateral material and print publications (e.g., bi-annual magazine, BioMatters™)
Coordinate, manage, and help develop events (either individually or with a third-party event planning company, depending on size). Also aid in event sponsorship recruitment.
Help develop and manage the marketing and events operating budget
Develop, implement, and manage marketing/media performance measurements
Prepare marketing reports for the president/CEO and Board of Directors
Develop and promote collaborative relationships with likeminded organizations and co-manage joint projects
Manage and oversee vendor relationships
You should have a university degree and at least three years of experience in marketing, communications, and/or public relations. A background with non-profit or non-governmental organizations (e.g. think tank, lobbying group, political organization, academic institution), especially member-based groups, is highly desirable. You should demonstrate good relationships with media organizations, editors, and reporters. In addition, your written and oral communication skills should be excellent, as well as an ability to quickly learn new subject matter. You must be an independent thinker who is able to innovate, produce and execute compelling marketing programs, often on tight deadlines and with minimal resources. A basic understanding of CMS-based websites, HTML coding, and graphic design is also desired. Experience in developing publications and event planning is essential.
Ability to build, motivate, and work within a small team to accomplish project goals
Outstanding communication and interpersonal skills
Ability to use online marketing tools e.g. Google Analytics
Strong knowledge of CMS-based websites and basic HTML
Basic graphic design skills highly desired (e.g. the ability to create/prep a graphic for the web or print materials)
Excellent “face-to-face” marketing, selling, and media skills
Ability to be resourceful with limited available means and support
Strong organizational and analytical skills
Self-starter who takes initiative and is able to work independently
Commitment to the goals and values of MichBio
About Michigan Biosciences Industry Association
MichBio is the statewide trade association committed to driving growth in Michigan's biosciences industry and its many sectors, including agri-biotech, food and nutrition, bio-based technologies and renewable chemicals, industrial and environmental biotech, medical devices and technologies, pharmaceuticals and consumer healthcare, diagnostics and research products, testing and research services, and clinical research. MichBio members include bioscience companies, academic and research institutions, bioscience service providers, and related organizations. Our mission is to deliver business resources, education, advocacy and promotion that supports member organizations and benefits the broader bio-industry. For more information, visit www.michbio.org or follow us on Twitter @MichBio.