LEO Intermittent Lecturer - ENTR 413: Entrepreneurial Marketing
University of Michigan - Ann Arbor
July 17, 2018
Ann Arbor, Michigan
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The College of Engineering, Center for Entrepreneurship at the University of Michigan invites applicants for a part-time LEO Intermittent Lecturer position in Entrepreneurial Marketing for the Fall 2018 term.
During Fall 2018 teach ENTR 413.001: Entrepreneurial Marketing
The Entrepreneurial Marketing course presents a pragmatic approach related to: 1) the development of a market-based orientation for a start-up company; and 2) the creation of a marketing plan for a new venture. To accomplish these objectives, the course will examine general marketing terms, principles, and nature and dynamics of marketing decision making as well as the major marketing questions any new venture must consider and will present approaches to answer them.
During this course, students will be expected to apply the concepts presented in class in the analysis of cases, and to situations and problems presented in class. The topics introduced in this class include but are not limited to:
Introduction to Marketing Management, Consumers, and Segmentation
Describe a “growth mindset” and why it’s crucial for long term business success
Describe how “lean” and “agile” can be applied to marketing
Understand the importance of communication and leaving your “comfort zone” for entrepreneurs
Be able to explain key questions and considerations for building an effective marketing plan
Segmentation Targeting, Positioning, and Marketing Research
Product and Pricing
Customer Insights and High-Tech Channels
Channels, Collaborators and Plans
Pricing and Marketing Communications
Sales and Territory Management
The course is scheduled for 14 weeks during the Fall of 2018.
Master’s degree in a relevant field (or equivalent combination of education and experience).
Demonstrated expertise in marketing leadership, marketing campaigns for startups, program management, and the entrepreneurial process, from idea conception, technology development, and growing a team to fundraising.
Experience in instructing undergraduate students in a classroom environment.
This position is covered under the collective bargaining agreement between the U-M and the Lecturers Employee Organization, AFL-CIO, which contains and settles all matters with respect to wages, benefits, hours and other terms and conditions of employment.
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/.
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: http://www.engin.umich.edu/college/about/diversity.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 160294
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.