The Marketing Department of Arnold & Porter has an opening for a Digital Marketing Manager in the Washington, DC office. The Manager will fulfill a trendspotting function, understand changes in the digital marketplace and implement strategies that raise the bar and position the Firm as a digital marketing leader in the marketplace. The Manager will manage and support the development of marketing operations tools and systems that meet the big-picture needs of the Firm. This position oversees the spectrum of digital marketing systems, including the Firm's website, micro-sites, blogs, email marketing, social media, online video, accessibility, SEO, and analytics. This role will understand and implement best practices across the Firm’s digital assets, social media, and other brand and marketing systems and proactively monitor them for improvement.
Responsibilities include but are not limited to:
Manage the ongoing development needs of the Firm’s website, including a focus on user experience and user interface design. •
Ensure proper functionality of the Firm’s marketing technology platforms, including but not limited to public websites and microsites, blogs, social networking platforms, email marketing, and related electronic templates.
Manage the maintenance and integrations required for the website, social media initiatives, search engine optimization tools, Google analytics, and other related systems.
Collaborate in pursuit of producing innovative and cost-effective digital media solutions and advise on best digital practices.
Responsible for the supervision of at least one other staffer. Also serves as the primary liaison with external website and digital media vendors and internal IT support staff.
Provide user training and support and creation of manuals and functional documentation for website technology platforms.
Establish priorities and recommend additional resources and tools to support website planning and execution.
Ensure functionality and data flow are working optimally between integrated systems.
Perform other tasks as assigned.
A minimum of seven (7) years of experience working in a similar role. Experience working in a professional services organization preferred.
Bachelor's degree required or equivalent experience.
Prior experience working within a digital marketing landscape and in seeking out new technologies to help drive business in a competitive marketplace.
Strong leadership skills and ability to exercise good business judgment, diplomacy, and discretion in complex situations. Ability to interact with people in a manner that shows sensitivity, tact, and professionalism.
Able to translate technology ‘language’ to non-technology savvy people and have the ability to train others in the marketing/business development department on technology needed to support the department.
Must be highly motivated, a self-starter who is able to manage multiple projects simultaneously and successfully, many with tight deadlines.
Able to work with all levels of Firm management and as part of a team.
Ability to solve complex problems and adjust and adapt quickly to changing situations.
Ability to lead meetings, teams, and work groups to encourage participation, mutual trust, respect, and cooperation among participants; ability to coordinate the activities or tasks of people and/or groups.
Ability to manage conflicts and tensions that arise.
Arnold & Porter is an equal opportunity and affirmative action employer that does not discriminate on the basis of race, color, creed, religion, national origin, sex (which includes pregnancy, childbirth, breastfeeding and related medical conditions), age, marital status, sexual orientation, gender, gender identity, gender expression, transgender, disability, medical condition, family leave status, citizenship status, ancestry, genetic information, military or veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. Our Firm's equal opportunity policy applies to all employment practices and terms and conditions, including, without limitation, recruitment, employment, assignment, training, compensation, benefits, promotions, disciplinary action and terminations. To achieve our goal of equal opportunity, Arnold & Porter maintains an affirmative action plan through which it makes good faith efforts to recruit, hire and advance in employment qualified minorities, females, individuals with disabilities and protected veterans. If you would like more information about your EEO rights as an applicant under the law, please click EEO is the LAW and the Supplement poster.
Arnold & Porter is an EO Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
Internal Number: 1180
About Arnold & Porter
Arnold & Porter is a 1,000+ lawyer firm with sophisticated litigation and transactional capabilities, renowned regulatory experience and market-leading multidisciplinary practices in the life sciences and financial services industries. Client-driven and industry focused, our lawyers practice across more than 30 practice areas, including bankruptcy, corporate finance, intellectual property, litigation, real estate and tax, to help clients with complex needs stay ahead of the global market, anticipate opportunities and address issues that impact the very value of their businesses. Our global reach, experience and deep knowledge allow us to work across geographic, cultural, technological and ideological borders, to offer clients forward-looking, results-oriented solutions that resolve their US, international and cross-border legal needs.
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