Bring your automotive knowledge and digital marketing skills to work in a collaborative and supportive environment. Hedges & Company is seeking a Digital Marketing Specialist to implement online marketing strategies for our growing list of clients.
Areas of Responsibility
Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting of major metrics, goals tracking, revenue tracking or other paid search initiatives.
Monitor and evaluate search results and search performance to identify different marketing opportunities.
Communication to team and management on project development, timelines, and results.
Qualifications & Professional Skills
1+ years experience in Search Engine Marketing (SEM) and Paid-Per-Click (PPC).
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Bing).
Proficiency in managing PPC accounts in automotive a plus.
AdWords certification a plus.
Can work independently on projects while communicating with clients, vendors and co-workers.
Knowledges of the automotive industry or automotive aftermarket a plus.
Excellent written and phone skills are required.
BS/BA degree preferred.
Additional Salary Information: Compensation & Benefits
•401(k) and profit sharing programs
•Company medical, dental, vision insurance plans
•Paid vacation and sick days
About Hedges & Company
Hedges & Company is a full-service digital marketing agency specializing in the automotive aftermarket. We offer a broad range of services including paid search, SEO and social media management services, market research, vehicle regulation data and postal lists, database management, and email marketing support.