The AVP is a key position within the Division of Marketing and Communications at RIT, reporting to the Vice President/Chief Marketing Officer. The Division is responsible for the comprehensive marketing and communications of the university. The AVP position will provide strategic partnership with marketing professionals within the colleges and divisions of RIT, as well as provide oversight of the marketing intelligence for the university.
The AVP of Marketing provides strategic direction to individuals across campus that are responsible for creating measurable objectives and strategies to achieve overall University and client-specific goals. He/she will work with the marketing communications and PR/editorial teams, as well as Deans, Vice Presidents and other stakeholders to execute marketing and product tactics that will deliver on established strategies targeting external audiences (prospective students, alumni, donors and prospective donors, corporate partners, and the media) and internal audiences (faculty, staff, students, and the wider University community). The AVP of Marketing and his/her team will utilize marketing analytics and research to develop objectives and strategies, and develop and monitor success metrics to evaluate each deployed tactic.
The AVP of Marketing will serve as a member of the VP/CMO’s executive management team, providing input on mission, goals, strategy and development of the Division. He/She will represent the Division within the RIT community.
At least 10 years experience in marketing and brand/product management, preferably in higher education.
Deep understanding of marketing strategy; understands and has employed a variety of concepts and tactics to design and launch a successful marketing strategy.
Experience with a wide range of marketing tactics; understands the distinct value of earned, paid, and owned media.
Experience in client service or account management with a focus on responsiveness, listening, and problem solving.
Thorough understanding of the role of data in developing sound marketing strategy; experience working on or with a marketing research team, including a proven ability to analyze and interpret data.
Superb work ethic, a drive to exceed expectations, and a commitment to personal accountability.
Desire to work in a fast-paced environment and ability to manage multiple projects simultaneously.
Team player with proven cross-functional collaboration skills.
Ability to work independently.
Demonstrates an ongoing commitment to innovation and continuous improvement.
Superior written and verbal communication skills; recognizes the importance of communication in successfully managing client relationships.
Knowledge of the higher education industry or experience with another high-investment/high-engagement product or service
Curriculum Vitae or Resume Cover Letter
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu.
THE UNIVERSITY AND ROCHESTER COMMUNITY:
RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career ...education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.
Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”