Support the development and execution of campaigns across multiple channels with the view to increase brand awareness, and drive member/ client acquisition.
Participate in the planning and development of plans.
Own the execution of the plans.
Use analytics to monitor impact and success.
Manage marketing automation using tools such as HubSpot.
Develop a successful email marketing and communications plan.
Contribute to the development of compelling content.
It is essential that you can demonstrate:
Previous experience running successful campaigns within a b2b or membership marketing setting, within the wider financial services industry.
Examples of successful email marketing campaigns that you have developed, executed and monitored with tangible results.
Experience of using digital marketing automation tools, ideally HubSpot.
Excellent communication skills.
The ability to manage and utilise CRM systems and databases.