POSITION: Director of Communications, Marketing, and Public Relations (full time, exempt)
Supervisor: Head of School
Effective Date: As soon as possible (position revamped)
The Director of Communications, Marketing, and Public Relations will guide the strategy for all communications, marketing and public relations priorities to consistently articulate FASPS mission. The Director of Communications, Marketing, and Public Relations will work closely with a senior peer group within the organization as the communications partner on a variety of strategic initiatives. This position provides leadership to propose, articulate, and implement a cohesive master plan for communication, marketing, and public relations that will be shared by all FASPS departments.
Primary Duties and Responsibilities
- Develop, implement, and evaluate the annual communications plan in collaboration with the school's constituents.
- Work with the Senior Management Team to ensure that communications reflect and reinforce the key messages and branding of the institution.
- Collaborate with all departments to build awareness, strengthen relationships, and maximize internal and external communication.
- Develop communication strategies and protocols for program changes and initiatives, including crisis communications.
- Work with administrators, faculty, and staff to publicize and promote special programs sponsored by the school and open to the public (i.e. projects, performances, exhibitions, displays, etc.)
- Pitch news ideas to the media; promote media coverage for students, staff, and faculty accomplishments and newsworthy events; respond to media requests for information; serve as spokesperson for FASPS when appropriate, including in crisis and emergency situations; maintains regular contact with area reporters.
- Lead a cohesive, consistent and effective bilingual communication in French and English throughout the school.
- Provide professional development to staff, administrators, faculty on effective communication and community relations.
- Initiate and support effective communication among the staff, administrators, faculty, and other internal audiences, including trustees, parents, students, and volunteers.
- Prepare speaker support materials, write letters to key audiences for the Board; edit written communications at request of senior management or Board.
- Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate.
- Coordinate with the IT Department for best digital communication including diverse social media.
- Put communications vehicles (i.e. blogs, photos, videos, web broadcasts) in place to create momentum and awareness as well as to test the effectiveness of communications activities.
- Work with Board and Administration to plan agendas and presentations for Board meetings.
2/ Branding and Marketing
Serve as the brand resource for internal constituents to ensure consistency of tone, messaging, and graphic identity.
- Serve as the editor and creative director for school publications.
- Work closely with Admissions to create a marketing plan that will encourage retention by telling our story and explaining our value, and reach new families.
- Plan, prioritize, and coordinate all marketing communications and tools throughout the school.
- Supervise development, production, and delivery of all communications materials for the school and produce multimedia materials.
- Coordinate website maintenance and create content–ensure that new and consistent information (article links, stories, and events) is posted regularly.
- Conduct market researches and evaluation, proactively and in response to program needs.
- Develop and implement an integrated marketing plan that incorporates researches, analysis, budgeting, strategies, and tactics that target key constituencies.
- Manage the development, distribution, and maintenance of all print and electronic materials.
- Manage the coordination of the yearbook.
3/ Public Relations
- Develop and implement an effective public relations program, including writing and distributing “press releases”.
- Serve as public relations resource to Staff, Faculty, and Board.
- Serve as a positive and professional advocate for students and an ambassador to the community to improve public confidence in and support for the school.
- Serve on committees to promote FASPS; provides strategies and leadership as appropriate; maintains active connections with professional organizations that promote independent school education.
- Interact with parents, community members, business leaders, public officials to improve understanding of and support for school’s initiatives and priorities.
- Maintain a network of contacts and peer support through professional organizations.
- Track and measure the level of engagement within school’s community.
Our Mission: What We Do
We challenge students to excel academically and thrive in French, American, and international cultures.
Our Vision: Why We Do It
To inspire the next generation of global citizens to learn, understand, and act wisely in a multicultural world.
Our Core Values
The core values that guide our work and reflect what we strive to nurture in our students include: Excellence, Integrity, Cultural Agility, and Community
The French American School of Puget Sound is an equal opportunity employer.