ABOUT COMMUNITY POWER NETWORK
Community Power Network started as a small group of neighbors working together to get solar at a discount. Over the past nine years we have grown and developed a unique grassroots model that helps people go solar, join together, and fight for their energy rights. We use solar co-ops (group purchasing) to jump-start and grow local solar markets while building a vibrant new constituency for clean energy at the state and local level.
Having built an effective organization around this theory of change, we are now preparing to scale this work and add a paid solar membership component to allow our organization to expand to represent the interests of all solar homeowners. Members will receive a suite of benefits and, similar to the NRA, AAA and AARP, will become part of a functional organizing model with a broad and diverse membership with real grassroots power to influence energy policy across the USA.
Over the next year we will design, test, deploy, refine, and launch a national Solar Owners Association (provisional title). We are seeking a Membership and Marketing Director who will lead this initiative and integrate membership offerings into our existing programmatic work.
Currently our organizational budget is $1.4 million dollars with a staff of fourteen. Roughly 40% of our income comes from our work helping homeowners go solar through solar co-ops. With the addition of the membership we seek to become fully self-funding within five years. Our membership offerings will be the critical component to achieving this vision.
VISION AND VALUES
CPN's theory of change is to use going solar as a tool to attract and engage a new and different breed of clean energy activists. We have found that solar is wildly popular with rural, urban, conservative, and progressive people and polls with over 92% support nationally. Solar attracts people for a variety of reasons, from climate change to self-sufficiency, energy independence to the simple fact that most Americans have little affection fortheir utility company. People get involved via tangible solar projects as a practical entry point into the clean energy movement. We then bring them along to become clean energy advocates, strengthening the clean energy movement with a broad base of solar supporters.
THE ROLE OF THE MEMBERSHIP AND MARKETING DIRECTOR
CPN seeks to bring on an experienced Director of Membership and Marketing to help us develop and deploy a compelling membership offering that builds on our existing programs. The Director will have extensive (5-10 years) serving as a Membership Director for an existing large-scale membership organization and will bring the necessary expertise to help us set up and test membership offerings quickly and effectively. They will be responsible for overseeing the development of a new branding exercise, and the development of our membership acquisition strategy. They will oversee the development and testing of our membership offerings, collateral, and web infrastructure, and will provide key strategic guidance to CPN as we develop organizational expertise in these areas. Over time they will direct and manage a dedicated Membership staff, including overseeing integration with on-the-ground grassroots co-op work and policy advocacy.
This is a huge opportunity for someone with experience leading a membership organization. You will have the chance to take your expertise and experience and help us establish a brand new membership department. You'll then work to scale up the department, eventually helping CPN become a self-funding organization with profound influence over clean energy politics. You will help find, recruit, organize and mobilize a vast new constituency of solar homeowners.
The Marketing and Membership Director, in concert with and under the direct supervision of the Executive Director, will oversee the Membership and Marketing departments of the organization. They will quickly build the department over the next five years.
Key Challenges and Expectations of the Position
- The Director will be responsible for quickly learning about the existing organizational offerings and how to integrate membership offerings to support and amplify the existing work of our programs. The Director will then, at an early stage in their tenure, begin leading the process of establishing, testing, refining and deploying membership offerings. We have already laid the groundwork for identifying these offerings and are now in need of someone who can lead a process of deploying, testing, refining, and scaling.
- The Director will spearhead the process of crafting a strong membership brand and marketing platform. They will guide us in developing strong, compelling branding for the Solar Owners Association and the marketing platform and relationships to roll out this brand. They will also support a culture of continuous growth in market share, membership growth and deepening member relationships.
- The Director will be expected to be a full partner in establishing organizational vision and programmatic implementation strategies. They will also be expected to represent the organization in a variety of venues at the request of the ED. This will require experience in planning and executing major programmatic strategies, the ability to articulate the mission and vision of the organization in a compelling manner and strong, persuasive presentation skills.
- A close and effective working partnership with the Executive Director and Executive Leadership Team is key to the success of this position. Regular meetings, consultation and substantive information-sharing and the ability to reach consensus on roles, direction, desired outcomes, benchmarks and timing are essential. This will require outstanding communication skills – oral and written, active and accurate listening skills, demonstrated experience in effective collaboration and teamwork, and the ability to develop and agree upon meaningful measures of success.
- The Director will share in a critical focus on efficient resource utilization, monitoring budgets, ensuring appropriate financial and budget controls, reviewing resource allocation in light of strategic goals and outcomes and identifying opportunities to attract or leverage resources.
- As requested and appropriate the Director will be responsible for providing accurate, timely reports to the Board, funders, investors and other key audiences.