The Director, Marketing and Communication is responsible for the overall strategic direction, management, and advancement of ACPA’s marketing, communication, and branding. The Director is responsible for overseeing key activities and programs critical to the success of the Association’s brand identity and for meeting established monthly, quarterly, and annual goals for engagement.
Primary responsibilities include:
Refine and maintain Association brand standards and style guidelines.
Develop and maintain Association content calendar and communications flow.
Develop and maintain metrics for measuring marketing efforts. Analyze results and adjust strategies as needed. Provides reporting to senior level staff and governing board on key metrics.
Use data to drive development of promotional concepts for the Association and its programs.
Oversee development of all marketing and promotional collateral materials including membership brochure, professional development calendar, event postcards, etc.
Review and edit all existing and new promotional materials for brand and style consistency.
Provide customer service to members via social media channels.
Establish and execute a schedule for online and social media engagement, in collaboration with other members of the team.
Develop, distribute, and manage email campaigns.
Collaborate with other team members to ensure the website is current and fresh on a regular basis.
Creates and leads marketing and promotional materials for all exhibit/conference opportunities including ACPA’s Annual meeting and booths at other partner association events.
Develops and manages annual marketing budget and deliverables.
Serves as lead quality assurance advocate on all internal and external communications.
The Successful Candidate
The successful candidate will be an innovative, resourceful, high-energy professional who is an effective agent of continuous improvement with a focus on quality and customer service. Additional qualifications include: strong interpersonal skills; excellent organizational and time-management skills; rigorous attention to detail; outstanding oral and written communication skills; ability to work within an environment of frequently changing priorities and as an integral part of a team; proficiency in the use of software applications such as MS Office (Word, Access, PowerPoint, Excel) and Adobe Creative Suite; high comfort level with technology and social media platforms; and the ability to travel to the annual convention and other meetings throughout the year. Bachelor’s degree required. CAE, or CAE in progress preferred. Three years of experience in a marketing function required.
How to Apply
Interested individuals should send a letter of application that relates the applicant’s skills and experiences to the qualifications for the position, resume that includes notable achievements, links or samples of recent work, and contact information (postal/e-mail addresses and telephone numbers) for three references who are able to speak to the candidate’s qualifications as they relate to this position. The packet should be sent electronically to Tricia Fechter Gates at email@example.com. The subject line in e-mail should be Director, Marketing and Communications.
Priority will be given to applications received by Friday, June 30, 2017; review of applications received after this date will continue until the position is filled. The position can work from our office in Washington, DC or telework/remote work with occasional travel to DC will be considered.
ACPA is an equal opportunity employer, and is committed to diverse work environment. As an association committed to inclusion, ACPA does not discriminate in employment and personnel practices on the basis of race, ethnicity, national origin, gender, gender identity and/or expresssion, sexual orientation, socio-economic status, marital status, age, physical abilities, political affiliation, religious beliefs or any other basis prohibited by applicable law.
About ACPA-College Student Educators International
American College Personnel Association (ACPA), headquartered in Washington, D.C. at the National Center for Higher Education, is the leading comprehensive student affairs association that advances student affairs and engages students for a lifetime of learning and discovery.
ACPA, founded in 1924 by May L. Cheney, has nearly 7,500 members representing 1,200 private and public institutions from ...across the U.S. and around the world. ACPA members include graduate and undergraduate students enrolled in student affairs/higher education administration programs, faculty, and student affairs educators, from entry level to senior student affairs officers, and organizations and companies that are engaged in the campus marketplace. Learn about the benefits of joining ACPA.
The following is a summary of the activities of the leadership of the Association in creating a revised strategic planning process for the next three years.
Vision: ACPA leads the student affairs profession and the higher education community in providing outreach, advocacy, research, and professional development to foster college student learning.
Mission: ACPA supports and fosters college student learning through the generation and dissemination of knowledge, which informs policies, practices and programs for student affairs professionals and the higher education community.
Core Values: The mission of ACPA is founded upon and implements the following core values:
Education and development of the total student.
Diversity, multicultural competence and human dignity.
Inclusiveness in and access to association-wide involvement and decision-making.
Free and open exchange of ideas in a context of mutual respect.
Advancement and dissemination of knowledge relevant to college students and their learning, and to the effectiveness of student affairs professionals and their institutions.
Continuous professional development and personal growth of student affairs professionals.
Outreach and advocacy on issues of concern to students, student affairs professionals and the higher education community, including affirmative action and other policy issues.