A top-tier institutional asset management firm in midtown Manhattan is looking to hire an experienced professional to help drive its program marketing efforts in the North America institutional market. The Vice President, Institutional Marketing Programs Specialist will primarily coordinate, organize and ensure successful execution of marketing campaigns and touch points in a consistent and programmatic manner to enhance sales and distribution efforts in the region.
The successful candidate will partner with Content Marketing, Investment Management, Sales and Research leaders to coordinate the execution of programmatic touch points to highlight the firm's position as a partner and solutions provider to institutional clients and prospects in North America. These touch points will include, among others, direct email, webcasts, events, and sponsorships. The firm's marketing efforts span across a wide range of institutional distribution channels, including Publics, Corporates, Taft-Hartley, and Endowment & Foundations.
The successful candidate will also be responsible for developing key metrics and indicators to a) gain insights and b) measure efficacy and return on investment of strategic marketing campaigns. Additionally, he/she will have a keen understanding of the competitive landscape to best position the firm's marketing programs in a distinguishing fashion to generate the largest possible level of engagement with clients and prospects.
The successful candidate will report to the Head of Institutional Marketing.
Coordinate marketing programs and execute touch points from start to finish, providing end-to-end guidance in the production/delivery process.
Coordinate with—and manage—a network of internal and external constituents to ensure timely and accurate execution.
Liaise with senior sales, client service and investment professionals to assess prospect and client needs, understand the firm's strategic and competitive advantages, and create compelling marketing programs that express these advantages to maximum impact.
Develop and maintain relationships with a diverse network of senior experts throughout the organization to ensure effective and timely response to even the most demanding inquiries.
Stay abreast of new product developments in terms of structure, staffing, performance and competitive strengths.
Interact with other marketing managers globally to best leverage efforts globally.
Working together with Content Marketing, ensure proper distribution of materials, develop triage and tracking responsibilities, and develop monthly and quarterly metrics report for the Head of Institutional Marketing.
Conduct post-release debriefing sessions to assess what worked well and identify areas for improvement.
7 - 10+ years of institutional asset management marketing experience with demonstrable skills in marketing management, product mastery and positioning and relationship management.
College degree a must; graduate degree preferred.
In-depth knowledge of investment products and services, ideally across multiple channels in the institutional space.
Strong understanding of the institutional competitive landscape; experience with both traditional and alternative investment products.
Ability to multi-task and thrive in a fast-paced, deadline-driven environment.
Ability to develop and maintain lasting relationships with senior investment and distribution professionals; strong interpersonal skills; goal-oriented.
Outstanding skills in organization, prioritization and time management.
Ability to think strategically and execute tactically.