The Director of Sales & Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness. He/she is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department and assist the General Manager in booking and sales efforts to reach budget goals and generate revenue for the facility. The Director of Sales & Marketing will develop and implement marketing plans for the facility/events, manage event advertising budgets/promotions, engage in booking/sales calls with potential facility users and assist in developing new events for the facility.Essential Marketing Job Functions: Ensure the development, implementation and reconciliation of comprehensive marketing programsPlan, organize, lead and control public relations efforts for the facilityNegotiate advertising and media-related sponsorship agreementsDevelop, edit and issue press releasesCommunicate clearly and concisely in the English language, both orally and in writingEstablish and maintain positive, cooperative working relationships with contacts and co-workersExplore non-traditional marketing opportunities for the facility and its eventsDevelop, monitor and evaluate annual marketing budget; set and manage achievement of department and facility objectivesNegotiate and maintain promotional partnerships with corporate and media partnersDevelop, direct, coordinate and review the strategic plan for providing marketing servicesCommunicate daily with media partners to maintain cooperative, positive relationshipsTrack, analyze and compare event sales informationWork directly with other departments to implement campaignsManage event settlement packets, including collecting invoices, coding and creating a back-up packetDevelop collateral, including fliers, newsletters, websites, posters, postcards and email blastsManage day-to-day promotions and event activitiesProvide direction to Group Sales with regard to eventsCoordinate team efforts with other departments to implement marketing ideas/tasksOversee grassroots program and collateral createdCreate marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facilityMentor staff in the department to assist in their developmentPromote positive attitude and company principles within department and facility Essential Sales Job Functions: Communicate with promoters and entertainment agencies to market the facilityWork directly with promoters for upcoming events to ensure success and customer satisfactionCommunicate with tenants, promoters, agencies and other facility user groups to maintain cooperative, positive relationships and to identify potential booking opportunitiesWork with GM to develop in-house event opportunitiesAssist in developing offers, rental proposals and event projections for reviewResearch potential artists for the facility to determine viability and assess risk levelsPlace and manage holds on behalf of promoters and facility users Nonessential Job Functions:Perform all other duties as required
Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Minimum of 5 years of increasingly responsible experience with media buying and promotions
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of Website maintenance
Knowledge of social media platforms including Facebook, LinkedIn, Twitter and Instagram
Familiarity with booking procedures, offers and lease agreements in a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility preferred.
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
Intellectual/Social, Physical Demands and Work Environment:
The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients. Public speaking is required in certain circumstances to promote the facility and its events.
While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-event times.
This job description is subject to change.
SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER
We are Spectra, the experts in hosting and entertainment, providing our clients with solutions and services that amplify the customer experience. We pride ourselves on our superior service and client-focused approach, as we bring innovative solutions to events across a range of sports facilities, convention centers, performing arts centers, state fairs, and much more.