Core responsibilities: to provide content production for website and email, design and produces digital display advertising and assist with general marketing support. This position reports to the Director of Marketing.
Provide website content updates for the entire organization on an ongoing basis.
Create and proof email campaigns (eNews, Concert Reminders, Concert Codas, Special Offers & Promotions, Student Offers, Development eAppeals and other targeted emails).
Assist the Director of Marketing with generating reports and analyzing metrics for digital communications, including the website, broadcast email and online advertising. Recommend strategies to improve the user experience and increase the conversion rate based on analysis of current trends.
Provide social media content production support to the Marketing Manager.
Design and produce digital display advertising.
Provide general marketing support to the department.
The Digital Marketing Specialist is responsible for ensuring all NJSO digital communications and digital advertising are engaging and user friendly, and provides regular analysis to support ongoing changes and refinement to strategy.
BROADCAST EMAIL CONTENT AND DEVELOPMENT; MARKETING AUTOMATION CAMPAIGNS (40%)
Develop custom HTML mobile-responsive email templates for all campaigns. Ensure compatibility with email platforms by testing on multiple devices.
Using marketing automation and A/B testing, research and suggest ways to improve broadcast email open rates, improve click thru rates, decrease email subscriber churn and improve the user experience.
Provide weekly reports and analysis of broadcast email campaign effectiveness.
Build, proof and compile edits for broadcast bi-weekly eNews, Concert Reminders before each concert, Concert Codas after each concert, Special Promotions, Development eAppeals and other emails.
Maintain the broadcast email lists by removing inactive records and adding qualified new records in accordance with the CAN-SPAM and GDPR laws.
Ensure the NJSO does not become blacklisted by ISPs through careful creation of content, proper list maintenance and adherence to CAN-SPAM and GDPR laws.
WEBSITE CONTENT AND DEVELOPMENT (25%)
Create, proof and compile edits for website content. Ensure website design is consistent with the NJSO Style Guide.
Perform daily maintenance of organization-wide website content, including homepage, event detail information and all other institutional content.
Assist the Patron Services team with HTML content requests for the eCommerce platform, eVenue.
Conduct analysis and create reports on the effectiveness of website and online advertising campaigns. Review and suggest eCommerce changes and strategy with the goal of reducing transactional friction during the purchase process.
Research website best practices and implement changes with a focus on continually improving user experience and patron engagement.
Ensure the website is optimized for mobile device support.
Implement best practices for SEO, ensuring the NJSO website ranks high in internet search results. Work with the NJSO’s digital agency on SEM initiatives, specifically relating to links and keyword content.
Analyze site content and site navigation performance in Google Analytics and suggest strategies for improvement.
Coordinate with the NJSO digital agency for technical-related items (tracking codes, Google Analytics, Google Tag Manager administration, etc.).
Oversee NJSO-owned domains and keep track of domain renewal periods.
DIGITAL GRAPHIC DESIGN (15%)
Create engaging and impactful design for online display ads, social media graphics, website graphics, email graphics and other digital platforms.
Resize existing NJSO artwork as needed for NJSO Venue Partner websites.
Work with the Marketing Manager to continually improve the design of NJSO ads, focusing on adjustments to increase KPIs and ROI.
SOCIAL MEDIA PRODUCTION (10%)
Assist the Marketing Manager with the daily social media posts and social media content production. Provide back-up for monitoring social channels during events.
ADMINISTRATIVE MARKETING DEPARTMENT SUPPORT (10%)
Serve as the Marketing department representative at an average of 25-30 concerts and events a year, primarily on evenings and weekends.
Proofread printed marketing materials, as needed.
Attend and actively participate in weekly meeting with direct supervisor and all team meetings.
Actively contribute to the marketing team, report on analytics weekly, and develop and implement digital marketing strategies to meet institutional objectives.
Serve as backup for emergency online ticketing needs, including system outages, online ticket issues, content updates on the eCommerce site, etc.
Perform various administrative tasks, such as data entry, file maintenance, brochure distribution and poster distribution, as needed.
Perform additional marketing-related tasks and projects as assigned.
A Bachelor’s degree in a related field. (Marketing, Graphic/Digital Design, Arts Administration)
2–5 years of strong digital marketing and graphic design experience, preferably in an organization that presents events.
Advanced HTML knowledge required.
Comfortable using Adobe Dreamweaver, Adobe Campaign (or similar marketing automation software), Adobe InDesign, Adobe Illustrator and Adobe Photoshop.
Working knowledge of Google Analytics, Google Tag Manager and Google Webmaster tools.
Experience using Microsoft Word, Excel, Outlook and PowerPoint.
Experience in a role that requires a collaborative team approach.
Advanced organizational skills with a strong work ethic.
Strong communication skills, including superb writing and editing skills.
Broad understanding of basic marketing principles, online community building and consumer trends.
Only applicants with the correct background will be contacted.
Must be able to physically work in our Newark, NJ, office.
Must be able to work evenings, weekends and some holidays; and provide own transportation to multiple NJSO performance venues.
Must be authorized to work in the U.S. without sponsorship.
Salary and Benefits: NJSO offers a competitive salary and benefits package, but does not offer relocation expenses.
Hours: Full time. Expectation is to work business hours, between 8 am and 6 pm. Additional evenings and weekends are required, specifically for working concerts in multiple locations throughout northern New Jersey and promotional onsales.
Mail or email resume and cover letter to: Geoffrey Anderson Director of Marketing New Jersey Symphony Orchestra 60 Park Place, Suite 900 Newark, NJ 07102
The New Jersey Symphony Orchestra is an equal opportunity employer that welcomes and values diversity, inclusion and equity in all forms.
About New Jersey Symphony Orchestra
Named “a vital, artistically significant musical organization” by The Wall Street Journal, the New Jersey Symphony Orchestra embodies that vitality through its statewide presence and critically acclaimed performances, education partnerships and unparalleled access to music and the Orchestra’s superb musicians.
Music Director Xian Zhang—a “dynamic podium presence” The New York Times has praised for her “technical abilities, musicianship and maturity”—continues her acclaimed leadership of the NJSO. The Orchestra presents classical, pops and family programs, as well as outdoor summer concerts and special events. Embracing its legacy as a statewide orchestra, the NJSO is the resident orchestra of the New Jersey Performing Arts Center in Newark and regularly performs at State Theatre New Jersey in New Brunswick, Count Basie Center for the Arts in Red Bank, Richardson Auditorium in Princeton, Mayo Performing Arts Center in Morristown and bergenPAC in Englewood. Partnerships with New Jersey arts organizations, universities and civic organizations remain a key element of the Orchestra’s statewide identity.
In addition to its lauded artistic programming, the NJSO presents a suite of e...ducation and community engagement programs that promote meaningful, lifelong engagement with live music. Programs include school-time Concerts for Young People; NJSO Youth Orchestras family of student ensembles, led by José Luis Domínguez; and El Sistema-inspired NJSO CHAMPS (Character, Achievement and Music Project). NJSO musicians annually perform original chamber music programs at community events in a variety of settings statewide through the NJSO Community Partners program.
The New Jersey Symphony Orchestra’s programs are made possible in part by the New Jersey State Council on the Arts, along with many other foundations, corporations and individual donors.