University Marketing exists to advance the relevance, resonance and distinctiveness of Ohio State's brand by leveraging disciplined and modern marketing practices that measurably grow and deepen audience perceptions, including their understanding of and preference for Ohio State. University Marketing partners with colleges and units across the university and with members of the greater Ohio State community to continuously develop and enhance the Ohio State brand while advancing the university's strategic goals.
The Brand Marketing Strategist employs a disciplined approach to the deployment of brand strategies and translation of the university's master brand to individual unit positioning, as well as the development of marketing strategies that result in compelling and resonant brand experiences for key audiences. The Brand Marketing Strategist translates data, research, and audience insights to develop modern, omni-channel brand marketing strategies aligned to organizational goals and objectives for assigned projects and partners at The Ohio State University. The Brand Marketing Strategist leads cross-functional collaboration on the development of integrated brand marketing plans that align to the strategic direction, and serves as the strategic resource during the implementation of all associated tactics. The Brand Marketing Strategist serves as a brand steward, ensuring marketing strategies and plans consistently build the Ohio State brand.
The Brand Marketing Strategist will build professional relationships with partners across the University, working in a collaborative manner; decipher market and audience research for relevant insights and synthesize information in a succinct and cohesive manner; think strategically and creatively while also balancing the details of marketing campaigns; create and deliver effective presentations to gain alignment on proposals, strategies and plans; assess outcomes of brand strategies and supporting marketing strategies, plans and tactics to understand effectiveness and identify opportunities for future initiatives.
The Brand Marketing Strategist will maintain a professional demeanor while having excellent project and time management skills to prioritize and manage multiple work streams and deliverables to ensure deadlines are met while also exhibiting the behaviors associated with the Office of Advancement's core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.
Bachelor’s degree or equivalent combination of education and experience; six years of experience in a marketing/communications position with at least two years focused on deploying brand strategies in a consultative nature across lines of business; proven experience developing omni-channel marketing strategies and implementing integrated marketing plans in alignment with organizational goals and objectives; proven ability to synthesize different sources of information to guide clear, audience-centric and distinctive strategies, deploying a 360-degree approach to marketing plan development.
Demonstrated experience in brand management, brand marketing strategy, account planning, and marketing research experience in an agency, company or consulting firm, ideally with a complex, decentralized, and/or multi-unit organization; relationship, client and/or account management experience; Experience in higher education.
Target Salary: $66,200.00 - $82,760.00 Annually
Job Category: Administrative and Professional
Job Appointment (FTE%):
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, and protected veteran status.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.
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