Responsible for developing and administering social media content for the Claremont McKenna College Office of Alumni & Parent Relations that is designed to engage our constituents and create an interactive relationship between our alumni, families, students, and the College. Plan and execute compelling events that engage the student body and introduce them to the alumni association. Develop promo products and manage marketing, sales, and distribution of online alumni store. Perform a broad range of support functions in the Office of Parent Relations. Assist assistant/associate vice president, director and assistant/associate directors of alumni and parent relations.
DESCRIPTION OF DUTIES AND RESPONSIBILITIES:
Manage social media marketing campaigns and day-to-day activities. Develop content relevant to alumni, families, and students. Create, curate, and manage all published content (images, video and written, develop and expand community and/or influencer outreach efforts), oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.), design, create and manage promotions and social ad campaigns, manage efforts in building online reviews and reputation.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Supervise student social media intern team.
Plan, publicize, and implement student engagement programming focused on connecting alumni with current students and increasing student awareness of the CMC Alumni Association and membership in the alumni community.
Assist in the planning and execution of all major alumni and parent events as assigned and serve as back-up event support.
Serve as Alumni Store lead responsible for the sourcing of CMC branded products, marketing and maintaining Alumni Store website, monitoring sales, and distribution.
Demonstrate professionalism and poise in responding to the public and various internal constituencies, including trustees, donors, faculty members, students, and staff.
Answer phones and receive visitors in the Office of Alumni and Parent Relations.
Work in a collaborative, flexible, and team focused manner.
Serve as back up with supervision/assignments of student interns.
Cross-train on other administrative functions in order to knowledgeably field questions and perform tasks in colleagues’ absence or in support of colleagues as needed.
Perform other essential duties and tasks specific to the position and other duties as assigned.
Performs other essential duties and tasks specific to the position.
OTHER ESSENTIAL FUNCTIONS:
Regular attendance is an essential function of this position.
Ability to take and follow directions.
Ability to work cooperatively with others.
Ability to receive and respond appropriately to constructive criticism.
Ability to display a positive attitude.
Ability to multitask.
EDUCATION: Any combination of education and experience equivalent to graduation from high school plus 3-4 years of additional education and training is required.
EXPERIENCE: 3-4 years of education and training or any combination of education, training or experience that provides the required knowledge, skills and ability. Knowledge of selective, private higher education external relations activities is preferred.
LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.
PHYSICAL REQUIREMENTS: Heavy (up to 50 lbs.)
REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess knowledge, skills, and ability to be able to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of knowledge skills and abilities.
A high level of proficiency in Word, Excel, Outlook and other Microsoft Office software and Adobe Creative Suite, plus ability to learn and adapt to new software.
Requires superior organizational skills, an ability to work independently with minimal direction. Must be detail-oriented.
Requires excellent goal-oriented management skills. Must have ability to work collaboratively and professionally with student employees and volunteers.
Flexibility and ability to juggle competing priorities and support numerous initiatives and professional staff members.
Requires strong interpersonal skills and an ability to interface professionally with alumni, parents, administration, faculty, and students. Must have ability to work effectively with volunteers, with the donor community, with the academic community, and with colleagues.
Experience with database functions and queries, particularly with Blackbaud’s, Raiser’s Edge.
Proficiency in the use of e-mail software and the ability to manipulate attachments.
Requires exceptional professional writing, editing, and analytical skills. Must possess strong verbal skills.
Collaborative spirit and service-oriented attitude.
This position may require the ability to lift materials and supplies for events, such as floral arrangements, chairs, podium, etc., up to 50 pounds.
HOURS: The regular hours for this full time position are 8:00 a.m. to 5:00 p.m., Monday – Friday. Overtime, holiday, weekend and evening work hours will be required. Travel may be required. Regular hours may vary due to needs of the College or division. This is a 12- month position.
CLASSIFICATION AND STATUS:
This is a non-exempt position.
This is a regular, full-time position.
This is a benefits eligible position.
Physical Requirements: Heavy (up to 50 lbs.)
SUPERVISORY RESPONSIBILITY: This position will supervise the student social media intern team.
GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.
BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.
ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA).
DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. When duties and responsibilities change and develop, the College will review this job description and make changes of business necessity.
Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law. Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490. All applicants must complete and submit an online application to be considered for an open position.
Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile liability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.
In compliance with applicable laws ensuring equal opportunities to qualified individuals with a disability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a disability if the disability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are based on the merit and not an individual’s disability.
An applicant or employee who requires an accommodation should contact the immediate supervisor and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request disability accommodation for any part of the application or hiring process, please contact Human Resources at (909) 621-8490 or firstname.lastname@example.org for assistance.
The Claremont Colleges, a consortium of five undergraduate liberal arts colleges, two graduate institutions, and Claremont University Consortium, which provides shared institutional support services, is reminiscent of the Oxford-Cambridge model. The undergraduate colleges include Pomona College, Scripps College, Claremont McKenna College, Harvey Mudd College, and Pitzer College. The two graduate institutions include Claremont Graduate University and Keck Graduate Institute.
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