Classified Title: Communications and Marketing Manager Working Title: Director of Marketing & Communications- IDEALS Role/Level/Range: ATP/04/PE Starting Salary Range: $68,456 to $94,063 per year Employee group: Full Time Schedule: Monday through Friday Exempt Status: Exempt Location: 25-MD:JH at Columbia Center Department name: 60008577-Development, Engagement & Learning Syste Personnel area: School of Education
The Johns Hopkins School of Education has just launched a new unit, the Institute for Innovation in Development, Engagement, and Learning Systems(IDEALS), will focus on promoting high-quality early learning, developmentally appropriate care across the life-span, and impactful educational practices. This new unit is spinning-off from its previous affiliation with an existing multi-million-dollar portfolio of work to better position its expanding growth and impact in the field. IDEALS’ portfolio of work is heavily concentrated in: early learning, care, and education; workforce development; and system-level shared services promoting collaboration among states and agencies. Within these areas, IDEALS’ focus runs the gamut from teachers, families, administrator, policy-makers, and other stakeholders.
The Director of Marketing & Communications is a new position designed to lead a growing team of communications professionals ranging from strategists to web-designers in both fulfilling responsibilities within several large-scale, multi-million dollar projects, as well as telling a unifying ‘story’ of how all of this work falls under the IDEALS umbrella. The Director of Communications provides senior-level leadership on the marketing and communication strategies governing several public facing initiatives run by the IDEALS Institute, in addition to devising a cohesive messaging platform about the Institute itself. The Director of Communications is responsible for helping to build and manage the organization's brand and all aspects of marketing communications in order to raise awareness of the organization. The Director reports to the Institute Director and/or the Business Operations Director, and is a member of the senior leadership team. This position works closely with leadership of the following current projects: Maryland EXCELS, Maryland Families Engage, and the GT HUB website, to ensure successful implementation of their respective marketing and communications strategies.
Specific Duties & Responsibilities:
Responsible for planning, development and implementation of all of IDEALS’ marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services in the areas of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of IDEALS.
The position reports to the Sr. Business and Operations Director and serves as a member of the senior management team. This position participates with the leadership team in charting the direction of IDEALS, assuring its accountability to all constituencies, and ensuring its effective operation. Within the Organization, the position has primary working relationships with IDEALS’s Director, senior management team, Project specific leadership teams, and staff of the Marketing/Communications/P.R. teams at both IDEALS and the JHU School of Education. Outside IDEALS, the position coordinates, primarily, with the media and project sponsors’ marketing, communications and public relations teams. Additional responsibilities include, but are not limited to the following:
Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance IDEALS’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all IDEALS marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
Ensure articulation of IDEALS’s desired image and position, assure consistent communication of image and position throughout IDEALS and in alignment with the broader School of Education and University’s strategies, and assure communication of image and position to all constituencies, both internal and external.
Responsible for editorial direction, design, production and distribution of all IDEALS publications.
Coordinate media interest in IDEALS and ensure regular contact with target media and appropriate response to media requests.
Act as IDEALS’s representative with the media.
Coordinate the appearance of all IDEALS print and electronic materials such as letterhead, use of logo, brochures, etc.
Develop, coordinate and oversee programs, technical assistance and resource materials to assist project teams in the marketing, communications and positioning of their activities.
Provide counsel to project teams on marketing, communications and public relations, and manage the associated marketing and communications staff assigned to these projects.
Ensure that IDEALS and associated projects regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
Leads projects as assigned, such as cause-related marketing and special events.
Planning and Budgeting
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the relevant Project Directors, IDEALS Director, and Leadership Team as appropriate. 2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Recommend short- and long-term goals and objectives to the Institute Director.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function, including staff management.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific strategies around outreach to families and child care professionals, teachers, other educational professionals and constituents, and use this information to help IDEALS operate with initiative and innovation.
Work with senior staff, other staff and volunteers to: develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of IDEALS.
Help make sure that IDEALS’s philosophy, mission and vision are pertinent and practiced throughout the organization.
Develop and coordinate means to seek regular input from IDEALS’s key constituencies regarding the quality of programs and services and the Center’s relevance.
Help formulate and administer policies to ensure the integrity of IDEALS.
Act as an internal consultant to bring attention and solutions to institutional priorities.
Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer.
Ensure effective management within the marketing, communications and public relations function, with provision for succession.
Design, support and oversee cross-functional teams throughout IDEALS.
Effectively enable volunteers and staff so they can take action on behalf of IDEALS by: a) transmitting IDEALS’s values, vision and direction; b) engaging people in the meaning of IDEALS and our respective projects; c) respecting and using the skills, expertise, experience and insights of people; d) providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships; e) communicating which includes helping people transform information into knowledge and learning; f) encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making; g) anticipating conflicts and facilitating resolution; h) engaging people in process as well as tasks; encouraging people use their power, i) practice their authority, and accept their responsibility; j) modeling behavior; and k) coaching people to success.
Minimum Qualifications (Mandatory):
Bachelor’s degree in related field.
5 years experience related experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience.
Graduate degree in journalism, marketing, public relations preferred. Experience working with volunteers is desirable.
6 or more years experience related experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector, and at least two years in leadership roles, with experience directly managing others.
Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.
Special Knowledge, Skills, and Abilities:
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Strong creative, strategic, analytical, organizational and personal sales skills. Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Demonstrated successful experience writing press releases, making presentations and negotiating with media.
Experience overseeing the design and production of print materials and publications.
Computer literacy in word processing, data base management and web-page layout. Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.
Out-of-town, overnight travel is occasionally required.
Knowledge of JHU and MSDE, Federal, State and Local early childhood/educational agencies, communication policies, and/or established organizational contacts is a plus.
Must possess strong leadership and interpersonal skills, and emotional intelligence as demonstrated by a personal style which facilitates collaborative relationships while effectively project managing.
Must be comfortable working in a matrixed environment, but with clear lines of accountability and responsibility.
Must possess excellent written and verbal communication skills and must be highly motivated, productive, and results oriented.
Strong spreadsheet and database skills; with competency in the use of Office tools, social media, and SmartSheet/project management software is ideal.
Ability to multi-task and must be organized and project oriented.
Established media and collaborative organizational contacts are essential.
Will demonstrate relevant analytical and decision-making managerial skills.
Be willing to roll up sleeves, thrive in a start-up culture, and willing to pitch in as needed.
Must want to make a difference and be cause oriented.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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