Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
Education: Bachelor's Degree
Job Function: Marketing
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 18071119
Description
Responsible for through the line brand management as to uplift the brand awareness and preference, and ensuring the branding and communications are align with regional/global direction
Responsible for planning and implementing the advertising & marketing campaigns communications for consumer banking products
Managing advertising and media agencies to deliver effective and impactful campaigns which can demonstrate the unique proposition of the product/ services
Work closely with different business units to formulate effective marketing communication strategies
Work with regional and global for launching worldwide campaigns
Manage a small team of marketing professionals and work with different functions in the company
Drive digital marketing strategies and marketing executions
Qualifications
University Graduate with at least 8 years or above marketing / advertising agency experience
Assertive, with strong people skills to manage team, internal customers and external vendors
Able to work under pressure and tight timeline
Result oriented
Flexible & proactive, fast learner
Adaptive to dynamic and fast changing environment
Good coaching, presentation and inter-personal skills
Good command of written and spoken English and Chinese
Internal Number: 5498480
About Citi
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